Being More Demanding - Management & Leadership Training

Managing Difficult Conversations


Positive Team Atmosphere

Inspire and motivate teams positively, fostering a friendly, assertive communication environment.

Grow Assertive Skills

Develop assertiveness for demanding workplace situations, enhancing your communication effectiveness.

Develop Your Leadership

Learn EQ techniques for difficult conversations, relationship building, and setting firm boundary.

Refine your communication skills by learning to harness your emotional intelligence with one of the UK's most acclaimed management training courses.

Why Choose This Training?

More Than Just A Course Of Lectures

What gets in the way of developing and holding on to new communication skills are old habits of thinking and speaking. Even if the advice is very good the reason why it rarely sticks are the mental habits people inevitably revert to, especially under pressure.

Unlearning those old habits and internalising a more effective and lasting approach to communication needs more than a short course of lectures on how to do it.

What Makes This Training Stand Out?

What makes this training stand out is the exceptional support through one-to-one coaching sessions and continuous feedback. Changing behaviour is not an easy task as old habits are hard to break.

With a 40-year track record we can help you cultivate practical skills, and build your confidence to so you can successfully navigate real-world challenges, ensuring lasting behavioural improvements.


Join thousands of participants getting results

"What I love about this course is that I didn't just learn about the topic, this course is about ME.  I'm confident I can reliably use my new skills, even when under pressure".

5 stars

A Project Manager At A Tech Company

"A lesson for life! The power of effective communication is incredible when one masters the skills "listening with empathy" and "speaking assertively"

5 stars

A Project Quality Engineer

Clients We Have Worked With

Well-known companies who have used this course again and again, over many years

  • Amgen 3
  • BBC
  • aunt bessies
  • Cargill 2
  • Heinz Logo 3
  • Civil service
  • NHS 2
  • Kelloggs Logo 2
  • IGT
  • JM 4 copy
  • Schweppes 3 logo
  • Castrol 3
  • Dewhirst 2
  • avon logo png
  • Nestle Logo
  • RSPB Logo 2022
  • Shell
  • UNHCR 3
  • unilever 2
  • BP 2
  • FBN 2

Course Summary

Training Objectives

This program teaches you how to be more demanding and forceful in the workplace by developing your assertivenss skills. You'll elevate your management and leadership skills by learning how to "Be More Demanding or Forceful". Learn to create a positive team environment, develop assertiveness for effective communication, and enhance your leadership through emotional intelligence techniques. This personalised coaching experience helps you unlearn ineffective habits and adopt new communication strategies. You'll gain invaluable skills in setting clear goals, providing constructive feedback, ensuring team accountability, and responding empathetically. This training course could help you to transform your leadership approach.

Emotional Intelligence

You will learn a set of powerful emotional intelligence communication techniques so that you can manage difficult conversations, handle challenging situations, build relationships and set firm boundaries.

Transferable Skills

The goal of this training is to equip you with the tools they need to build strong, lasting relationships in your professional life, although because these skills are so transferable many clients report vast improvements in their personal relationships as well.

Develop Skills

This is a skills development rather than just a theoretical programme, so the emphasis throughout will be on you taking turn after turn, practising your skills, while receiving feedback and coaching about your effect on others.

Repeated Practice and Feedback

In your coaching sessions you will be helped to practise dealing with the kinds of situation you find challenging, again and again, until you are confident you can do it successfully.

Video Analysis

We'll combine practical, hands-on experience with video replay and analysis and discussion of the principles involved to help you gain both skills and understanding. Special attention is paid to your individual training needs, so you can practise your skills in real-life situations that you have to handle at work.

Sustained Change

That's why as well as your place in a small group, this training includes a generous amount of private and confidential one-to-one coaching sessions online, spread over several months, ensuring an exceptional level of support. This will ensure the changes you make are sustained over a longer period of time and any obstacles are overcome. Choose between online training available worldwide, or in-person face-to-face courses in the UK.

Course Dates and Price

For a list of upcoming course dates (for online coaching and face-to-face training), the locations of the next 3-day public courses in the UK and pricing Click here.

Free Initial Session

This initial coaching session serves as an introduction to the "Skills with People" course, allowing you to understand the course's relevance and effectiveness for your specific needs before committing to it.

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Learn how to be both firm and fair

Why is this training on how to be more demanding so effective?

Are you sick and tired of worrying about confronting people? 

For more than 40 years this assertiveness training course has proven to be one of the most highly acclaimed. Over the years we've had thousands of managers and professionals through our hands. Many have said it's one of the best assertiveness training courses they ever attended. We have helped our clients develop their skills so they can communicate more effectively, and succeed in both their personal and professional lives.

As a manager you are ultimately responsible for the success of your team. To ensure that you and your team are successful, you must have the freedom to be demanding when you need to be. We can support you to ensure that your team is performing to its fullest potential, by helping you develop range of practical skills and strategies to communicate more successfully so you can prevent things going wrong, or to swiftly make corrections if thinks have already gone wrong.

Benefits of This Training Course on How To Be More Demanding

Setting Goals and Expectations

Learn to set clear goals and deadlines for your team, without patronising.

Providing Feedback

Develop skills to provide top quality feedback, including both generous praise and honest criticism.

Holding Team Members Accountable

Learn to hold team members accountable for their work and behaviour, creating a safe environment.

Listening to Suggestions and Concerns

Develop empathy and learn how to respond gracefully to feedback and concerns from team members.

Providing Support

Learn to provide guidance and mentorship while resisting the urge to micromanage. Receive one-to-one coaching so you know how to do it skilfully.


Might your need to be more demanding or forceful be met through this London UK management training and leadership development course called Skills with People?

Setting Goals and Expectations

We'll help you set clear goals and expectations for your team, including setting deadlines and providing necessary instructions. You'll learn to do this succinctly without patronising. This is something you'll learn as part of our assertiveness training.

Providing Feedback

We'll teach you to provide good quality feedback on the progress of your team, with coaching on how to be warm and generous with praise, and courageous with your honest criticism. You'll have lots of practice as part of our feedback and constructive criticism training.

Holding Team Members Accountable

You'll learn how to hold team members accountable for their work and behaviour, creating an environment where misconduct is not tolerated and difficult conversations can be had safely. This is part of our emotional intelligence training.

Listening to Suggestions and Concerns

We'll show you how to respond gracefully when receiving clumsily delivered feedback aimed at you, and how to listen empathetically to suggestions or concerns from team members. This is part of our empathy training for managers.

Providing Support

Regular support is necessary for a team to be successful. We'll teach you how to provide guidance and mentorship and to resist the urge to do their jobs for them. You'll receive a generous amount of private and confidential one-to-one coaching as part of our online training course.

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Now he listens before jumping to conclusions

Is this training course right for you?

Proven training for managers, leaders and professionals who want to be confrontative, demanding, firm, forceful, tough and uncompromising when necessary ... but without conflict

Make demands in a way that makes it unlikely people will refuse you.
You'll get what you want more often, so have more job satisfaction.

Say what you REALLY want without playing it down.
You'll stand a greater chance of getting what you REALLY want, so your power and success will grow.

Stop apologising for what you want.
You'll sound much more positive, so other people will take you more seriously.

Don't hold back from setting high standards.
You'll motivate people better, so be a better leader.

Be uncompromising in what you want from people.
You'll bring out the best in both you and them, so you'll be much happier at work.

Become more aware of some of your self-doubts and guilt that holds you back from being as effective as you could be.
Without self-doubt and guilt you'll be much more confident and successful.

If you're a woman working in a male dominated environment find a subtler way to influence others than by behaving like an aggressive man.
You'll meet less resistance, and you needn't pretend to be someone other than who you are.

Be clear in telling people what you REALLY want.
This will avoid misunderstandings, and it produces better teamwork.

Don't let go of what you want just because somebody else resists.
Hold on until you achieve it. People will take you more seriously.

Stop being a pushover. When necessary be firm, forceful, demanding, tough and uncompromising.
You'll be more successful and much more likely to get what you want. By being true to yourself you set an example of integrity.

Become uncompromisingly tough, but never without showing respect for others.
This will get you much more cooperation instead of conflict, so your relationships will improve.

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Stand up for your ideas and also respect theirs

What you'll take away from this course

This is Training for Managers Under Pressure

Assertiveness skills that encourage and motivate without making people defensive.

How to confront people safely without antagonising them.

You'll be more demanding or forceful when people are reluctant to do what you want, but without being aggressive.

You'll be able to be truly assertive. Normally being assertive is a simple and effective way of being firm with people without antagonising them - but as well as this you'll have the additional power of the assertive ratchet.

You'll develop your leadership skills so that you can become good at motivating and inspiring without provoking people into becoming defensive or discouraged using emotional intelligence.

We'll coach you so you know exactly what to say, and how to say it so that you can confront others WITHOUT argument, and resolve any disagreements successfully.

Are you a manager, leader or a professional wanting confidence to put your foot down?

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Assertiveness, Listening Skills & Emotional Intelligence Training

A practical guide - how to be more demanding

How emotional intelligence can help you be more demanding ... and get away with it

The assertive ratchet

There's a powerful method of being demanding and forceful without antagonising people. We call it the assertive ratchet, and it's one of the things you'll learn on this course.

The assertive ratchet is a way of being increasingly assertive without being aggressive when someone seems to be refusing to do what you want. It's a courteous way of standing your ground and being increasingly demanding and forceful when the need arises.

A ratchet is an instrument you can tighten up notch by notch if necessary in order to prevent what you are gripping from slipping out of your grip. Assertiveness can be used like a ratchet if at first you don't succeed in getting the other person to do what you want.

Example - how to use the assertive ratchet

The example involves Anita. She's talking to an unwilling colleague. Put yourself in his shoes and try to imagine her effect on him each time she uses the ratchet:-

  • ANITA: Paul, you remember those figures I asked you for? Are they ready for me yet?
  • PAUL: What figures? No, I'm far too busy. They'll have to wait.
  • This is the moment for her to be assertive, by putting how she feels into words and explaining succinctly why she feels this way
  • ANITA: That’s worrying. If I don't get them in the next two days I’ll miss the customer’s deadline.
  • An honest, clear and assertive response like this is usually very effective. Nine times out of ten the person who receives it will find it very hard to resist. But to illustrate how the ratchet works let's imagine he does resist:-
  • PAUL: So what?
  • Now she can ratchet her assertiveness up one notch by saying once again saying how his response makes her feel, and why
  • ANITA: I’m shocked. You seem to be saying you don’t care if we lose a customer.
  • Notice she doesn’t argue, which would make it easy for him to argue back. She simply makes him aware how his response makes her feel and why. Again, an honest, clear assertive approach like this will normally bring him to his senses. But let's imagine he continues to be difficult:-
  • PAUL: Why don’t you go away and stop pestering me? Haven’t you anything better to do?
  • Now she ratchets up another notch
  • ANITA: Now I’m even more concerned, Paul, because you seem to be refusing to cooperate, and without your cooperation I can’t do my job.
  • Again she doesn’t argue. Instead, she ratchet's up another notch, focuses on how she feels right now, and why.
  • If he goes on refusing she can ratchet up to the final notch
  • ANITA: Now my concern is about you. If you go on refusing you give me no choice but to go over your head to the director, and that could be bad for you. I've no wish to make things bad for you.

It is very unlikely she'll need to go this far, but the knowledge that she can if necessary gives her the strength to stand her ground.

Summary of how use the assertive ratchet

Notice how she stays very alert as the conversation moves forward. She never once needs to argue or repeat herself. Once she's spoken assertively she moves on, focusing on the next and more immediate issue as soon as it arises. In this way she progressively increases the risk he is taking, but at every step she gives him another chance to change his mind. You need to be on your toes to use the assertive ratchet, but it is satisfyingly effective, and it defines how to be assertive:-

  • Use your feelings, because they're your most reliable source of personal power and authority.
  • Speak the truth.
  • Be clear and firm.
  • Don’t argue.
  • There’s no need to be aggressive.
  • Be economical with words.

All you have to do at each moment of the conversation, if you can be quick-witted enough to do it, is tell the truth about how you feel, what about and why.

This method needs a lot of practice, and that's what you'll get on this course on how to be more demanding or forceful. This is a great way to develop the confidence to stand up to people and be more demanding and forceful when they're being difficult. At no point in this conversation need you antagonise them or argue with them.

For more information on this website relevant to being more demanding or forceful you might also find our page on assertiveness training and giving feedback relevant and helpful.

Discover the exact steps you need to take
to say what you REALLY want (and what you DON'T want),
without antagonising

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Get Started Now

Free exploratory coaching session

The first session is free so you're not committing yourself until you're sure this training is relevant for you. You will also learn something practical you can use right away that'll help you handle a difficult situation more successfully at work.

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