Assertiveness Training for Managers and Professionals

Communicate with Confidence


Communication Skills

Learn to communicate with grace and respect, so that your constructive feedback motivates and inspires others.

Leadership Development

Develop the art of getting others to take your ideas, thoughts, and concerns seriously and respectfully.

Assertiveness Training

Learn to handle difficult conversations by supplementing group learning, with lots of one-to-one coaching and practice.

Refine your communication skills by learning to harness your emotional intelligence with one of the UK's most acclaimed management training courses.

Why Choose This Training?

More Than Just A Course Of Lectures

What gets in the way of developing and holding on to new communication skills are old habits of thinking and speaking. Even if the advice is very good the reason why it rarely sticks are the mental habits people inevitably revert to, especially under pressure.

Unlearning those old habits and internalising a more effective and lasting approach to communication needs more than a short course of lectures on how to do it.

What Makes This Training Stand Out?

What makes this training stand out is the exceptional support through one-to-one coaching sessions and continuous feedback. Changing behaviour is not an easy task as old habits are hard to break.

With a 40-year track record we can help you cultivate practical skills, and build your confidence to so you can successfully navigate real-world challenges, ensuring lasting behavioural improvements.


Join thousands of participants getting results

"What I love about this course is that I didn't just learn about the topic, this course is about ME.  I'm confident I can reliably use my new skills, even when under pressure".

5 stars

A Project Manager At A Tech Company

"A lesson for life! The power of effective communication is incredible when one masters the skills "listening with empathy" and "speaking assertively"

5 stars

A Project Quality Engineer

Clients We Have Worked With

Well-known companies who have used this course again and again, over many years

  • Amgen 3
  • BBC
  • aunt bessies
  • Cargill 2
  • Heinz Logo 3
  • Civil service
  • NHS 2
  • Kelloggs Logo 2
  • IGT
  • JM 4 copy
  • Schweppes 3 logo
  • Castrol 3
  • Dewhirst 2
  • avon logo png
  • Nestle Logo
  • RSPB Logo 2022
  • Shell
  • UNHCR 3
  • unilever 2
  • BP 2
  • FBN 2

Course Summary

Training Objectives

This course is designed to help you develop your assertiveness skills so you can more confidently express your feelings and opinions in an open, honest, authentic and sincere way, without jeopardising your relationships, starting a fight, or offending other people.

Emotional Intelligence

You will learn a set of powerful emotional intelligence communication techniques so that you can manage difficult conversations, handle challenging situations, build relationships and set firm boundaries.

Transferable Skills

The goal of this training is to equip you with the tools they need to build strong, lasting relationships in your professional life, although because these skills are so transferable many clients report vast improvements in their personal relationships as well.

Develop Skills

This is a skills development rather than just a theoretical programme, so the emphasis throughout will be on you taking turn after turn, practising your skills, while receiving feedback and coaching about your effect on others.

Repeated Practice and Feedback

In your coaching sessions you will be helped to practise dealing with the kinds of situation you find challenging, again and again, until you are confident you can do it successfully.

Video Analysis

We'll combine practical, hands-on experience with video replay and analysis and discussion of the principles involved to help you gain both skills and understanding. Special attention is paid to your individual training needs, so you can practise your skills in real-life situations that you have to handle at work.

Sustained Change

That's why as well as your place in a small group, this training includes a generous amount of private and confidential one-to-one coaching sessions online, spread over several months, ensuring an exceptional level of support. This will ensure the changes you make are sustained over a longer period of time and any obstacles are overcome. Choose between online training available worldwide, or in-person face-to-face courses in the UK.

Course Dates and Price

For a list of upcoming course dates (for online coaching and face-to-face training), the locations of the next 3-day public courses in the UK and pricing Click here.

Related Topics

We cover different aspects of assertiveness training. 

Each page explores a different aspect of assertiveness, from personality traits like introversion to leadership, authenticity, and the science behind assertive behaviours.

Assertiveness, Listening Skills & Emotional Intelligence Training

Why Is This Assertiveness Training So Effective?

For more than 40 years this assertiveness training course has proven to be one of the most highly acclaimed. Over the years we've had thousands of managers and professionals through our hands. Many have said it's one of the best online assertiveness and training courses they ever attended. We have helped our clients develop their confidence to communicate more effectively, and succeed in both their personal and professional lives.

The course content shows how we can help you develop your skills to effectively manage difficult situations and conversations, and help you create a positive work environment.

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Learn How To Soft On The Person Yet tough On The Issue

Benefits of this Assertiveness Training Course

Skill / Area

Benefits of this Assertiveness Training Course


Learn how to be assertive, how to avoid misinterpretations so you don't come across aggressively.

Effective Communication

Develop active listening with empathy skills to better understand others, and tune in on their wavelength.

Conflict Management

Spot arguments before they kick off, practice empathy, and use assertive communication to de-escalate conflicts.

Self-awareness & Self-esteem

Develop your self-awareness to identify your thoughts and feelings effectively, then with your increased communication skills to articulate them it will lead to more self-esteem and self-confidence.

Emotional Management

Improve the recognition and management of your emotions to control anxiety and stress. You'll also be better at calming other people down when you spot similar signs in them.

Personal Boundaries

Assert boundaries, address inappropriate behaviour, and stand up for yourself in the face of unreasonable requests.

Handling Conflicts & Objections

Calm down emotionally charged situations, and become more confident in handling conflicts and objections.

Practical Applications

Practice group assertiveness training in realistic situations, scenarios, and relationships relevant to you.

One-to-One Coaching

Benefit from individual online coaching, with sessions continuing long after the 3-day course until you are completely satisfied with your progress.



On this assertiveness skills training course you'll learn what assertiveness is, what it isn't, how to make sure others don't misinterpret you. There'll be plenty of examples, and you'll come to recognise the difference between assertiveness and aggression.

Effective communication skills

In order to put other people in the right frame of mind to be able to listen what you want them to hear, you'll need to develop your own active listening skills, so you can tune in on other people's wavelength before expressing your own opinions and feelings. On this assertiveness skills training you'll find this handy when you're negotiating and providing feedback.

Conflict management

You'll learn to how to spot what's causing conflicts. You will practice empathising, and offering your best guess as to what's going through the other person's mind, with kindness and compassion, so you can de-escalating conflicts. On this assertiveness skills training course you'll learn how to successfully calm them down, so you'll then be able to us your assertive language and communication to make your point of view and work collaboratively towards finding mutually satisfying solutions without triggering aggressive behaviour.

Self-awareness and self-esteem

You'll need to develop your self-awareness in order to be able to tell others what's going on inside your head. This is a skill that can be learnt on this assertiveness skills training course. Once you get better at it, your self-esteem and self-confidence will grow.

Emotional management

Recognising and managing your own emotions is helpful for managing your anxiety, stress, or unhelpful habits and addictions. Once you can master better self control it'll help you create more positive work environment for your colleagues. This is an important part of this assertiveness skills training course. It requires considerable practice to get good at. We can provide you with lots of help, guidance and practice so you can get really good as it.

Personal boundaries

You'll be able to show assertive behaviour, your boundaries, address inappropriate behaviour, and standing up for yourself if a person's request is unreasonable. This takes practice. On this assertiveness skills training course you'll have plenty of opportunity in the group sessions, as well as a generous amount of private and confidential one-to-one coaching.

Handling conflicts and objections

When other people's emotions are running hot, you'll be able to calm them down. This takes practice to do well. The more you practice it the more confident you'll become. This is another skill. Anyone can learn it. This assertiveness skills training course provide you an excellent environment to develop your skills.

Practical applications

You won't just learn from generic exercises somebody else has put together in a video or manual. On this assertiveness skills training course you'll have plenty of opportunities to practice and apply your group assertiveness training skills in realistic situations, scenarios and relationships that matter to you the most to get right (and cause you the most distress when things go wrong).

One-to-one coaching

As mentioned above - Individual coaching is a big part of this training in addition to group online assertiveness courses and training. You'll have several months worth live online assertiveness skills training. As a matter of fact we're so confident in the effectiveness of this training course your sessions won't end until you're completely satisfied you've got what you came for.

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People who feel understood are more receptive

Is This The Right Course For You?

Might this assertiveness training UK course in London raise your sights about what you can achieve as a manager?

YES it might, if you really want to be able to...

  • put your point over in such a way that people recognise you really mean what you say and take you more seriously,
  • be assertive behavior without putting others down, getting into arguments, creating scenes or damaging your reputation,
  • speak up for yourself with integrity and in a calm, and clear and courteous way that commands attention and respect, especially in tricky situations such as managing conflict or disagreement. That's what this assertiveness training UK will give you.

Do any of these ring a bell?

  • If so then you've come to the place...
  • You hate speaking up in meetings.
  • You can't set boundaries.
  • You don't often express opinions or feelings.
  • You hate dealing with difficult people.
  • You don't handle criticism well.
  • Your body language is often passive and often submissive.
  • You struggle to say "no".
  • You can't handle conflict in the workplace.
  • You don't handle negative emotions well.
  • You don't often standing up for yourself.
  • You find difficult conversations uncomfortable.
  • You feel intimidated by authority figures.
  • You frequently don't feel very confident.
  • You feel sometimes feel powerless.
  • You don't handle stress well.
  • You have difficulty resolving disagreements.

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People used to be scare of him - No longer

Why Managers and Leaders Need to Develop an Assertive Management Style

Assertiveness is an important skill for leaders and managers to develop. Assertiveness enables you to communicate your expectations clearly. It also allows you to set boundaries so you can hold others accountable while remaining compassionate and diplomatic.

This assertiveness training will also help you to be comfortable with saying "no" when you need to, and to stand your ground when you think you are being taken advantage of.

Managers with assertiveness skills are better able to make provide direction to others. You can delegate tasks, offer honest feedback, control, and hold people accountable.

Assertiveness also helps you to strengthen relationships, create rapport and build trust. It plays a central role in your ability to inspire others to follow your clear vision if you have the skills to articulate it clearly.

This assertiveness training online course can help you to develop your communication skills, and help you develop an assertive management style, so you can have more successful conversations at work. It can also help you to manage your stress levels, allowing you to achieve more.

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How are are you of your effect on others?

Why as a Manager or a Leader Might You Need This Particular Assertiveness Training?

On our online courses assertiveness skills is one of *the two crucial skills* you need for managing the most challenging situations you face as a manager or leader, such as dealing with aggressive individuals and managing difficult people. It's how you give effective feedback, tell others where you stand, what you want, what you don't want, what you're pleased and satisfied with and what you're dissatisfied or concerned about. It's as necessary for managing upwards as for managing downwards.

If you don't know how to be assertive you'll find it tricky to stand up against bullying, or say no to someone. You'll struggle to set high standards and hold individuals to those standards. If you can't be assertive you have to resort to either to pleading with people or to trying to force them to do what you want, neither of which are very successful ways of winning their confidence, trust and cooperation.

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Learn to get taken more seriously

What You'll Take Away From This Assertiveness Skills Training

Assertiveness training is a crucial aspect of communication skills for anyone in a managerial or leadership position. This is a comprehensive assertiveness training course. You'll learn topics including how to:

  • Avoid being submissive
  • Being more demanding or forceful
  • Saying no
  • Breaking bad news more skilfully
  • Building or creating rapport
  • Managing remote teams

Your trainer grew up with this course, has a degree in psychology, is a qualified counsellor and psychotherapist, and several decades relevant experience as a manager and trainer in industry, and has been delivering this communication skills course since 2005.

With enough time and practice you'll be able to show assertive behaviors about yourself with confidence and professionalism. You won't get into hot water by scaring others into thinking you're too aggressive or submissive. You will learn how to express your opinions and feelings effectively, so you can negotiate, manage conflict more easily, and provide your honest, authentic, sincere feedback to others, and negotiate win win outcomes. With the help of real-life scenarios and one-to-one coaching, you will have plenty of opportunities to practice and apply what you have learned.

Assertive dialectical behavior therapy is an important part of both personal and professional life. Our assertiveness courses are designed to help you develop the assertive means you need to communicate effectively in any situation. By teaching clients how to understand and employ dialectical behaviour therapy, and emotional intelligence techniques, we strive to help you be more assertive and behave assertively in the workplace. We'll talk about what's wrong with the broken record technique, and you'll practice empathising with the concern behind someone else's resistance.

Through our courses, we provide our clients with the essential skills needed for self-assessment, self esteem and developing their own sense of self respect. This helps you navigate different situations in a positive way, giving you the confidence to bring you interests forward without appearing aggressive or passive-aggressive.

Our course content focuses on helping you build your ability so that you can handle difficult conversations and reduce anxiety when it comes to asserting your own rights, while also finding solutions that work for everyone involved. We offer both classroom-based experiential learning courses as well as online training centres which allow you to access course content live online.

We believe that every person should have the right tools to be able to express themselves in an effective manner leading up to a win-win outcome between all parties involved. Through this approach, we have seen many of our clients successfully improve their communication abilities and create better relationships in both a professional and personal setting.

By the end of the course, you feel much more comfortable saying what you REALLY think, and how you honestly feel without having to worry about whether you're newfound approach is going to get you into trouble. You'll reduce anxiety as you learn a positive way to become a more effective communicator who is behaving assertively with more self respect. Testimonials from previous participants all describe how satisfied they have been by this assertiveness training.

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Now by involving people, he takes them with him

Don't Confuse Assertiveness and Aggression

The word assertiveness is often confused with aggression. Both assertiveness and aggression are ways of avoiding being submissive or passive. But aggressive behaviour is different from assertive behaviour.

Assertiveness is a form of communication where you express your feelings, ideas, and needs in a direct and honest way, without being aggressive. Assertive means using positive language, standing up for oneself, and expressing opinions in a respectful manner.

Aggressiveness, on the other hand, is the act of being hostile, confrontational, and domineering. Aggressive behaviour often involves criticising, blaming, and threatening others. Aggression puts others on the defensive because they experience it as an attack, and it's not transparently honest. Of course the feelings behind aggression behavior may well be genuine, but because you're not openly admitting them it makes others fear and mistrust you.

Assertiveness and anger are often linked because assertive people are often seen as being intolerant of other people's views and beliefs, which can cause them to become angry. Assertive people often believe that their opinion is the correct one and can become angry when it is not accepted by others.

On this assertiveness training course we'll help you master the art of being strongly assertive but without being aggressive behavior.

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Learn how to tune into other and enable them to tune into you

What's The Other "Crucial Skill" in This Training Course on Assertiveness?

In addition to being assertive, the other crucial skill a manager needs is empathy - listening skill. It doesn't make sense to make managers more assertive without also developing their empathy. These two crucial communication skills are at the heart of emotional intelligence. These assertiveness skills provides a powerful combination of assertiveness training and listening (or empathy) training. Once you've mastered these two skills there'll be very few situations you can't handle successfully. That's why they're so confidence building.

That's why this assertiveness training teaches you both skills. Together they form the basic tool kit you need for managing conflict and disagreement, for influencing and persuading, and for carrying people with you in times of change.

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People use to be scare of him - no longer

What Two Assertiveness Techniques Will This Training Give You?

One key to assertiveness is to learn to recognise your own feelings and giving yourself permission to admit them - own up to them - speak about them, e.g.,

  • "I'm angry", "I'm worried", "I'm frustrated", "I'm disappointed", "I'm delighted", "I'm relieved", "I'm full of admiration", "I'm satisfied", "I'm not confident".

If you try to keep the lid on negative feelings they're likely to build up a head of steam and explode or leak out in the form of aggression. Admitting them is a safe way of letting off steam and avoiding explosions and leaks. Openly admitting you're angry with someone is not the same as attacking them. In fact it's a way of avoiding attack. And it helps you be more true to yourself and give the other person access to what's going on in your mind.

The other key to assertiveness is empathy. It enables you to connect with what's going on in the other person's mind.

Assertiveness without empathy is unbalanced, one-sided. If all you do is talk about your own feelings, and pay no attention of the other person's, your assertiveness comes across as an attack.

Both skills are necessary for building and improving relationships, managing developing teams and team members, engaging in creative problem solving, lateral thinking and constructive dialogue with colleagues about business strategies, use of resources, getting others to accept solutions to problems, and conflict resolution.

Practise these two skills is a wonderful way of improving your self-confidence. It also develops your emotional intelligence.

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She now feels more confident in tackling people

On This Training Course You'll Learn Precisely What Assertive Behaviour to Use

Here are the guidelines and exercises this course will give you for speaking with assertiveness, and below is an example. In the protected environment of the course you'll practise saying, as briefly as you can, three specific and true things about yourself (you can say them without fear of contradiction because you happen to be the world's highest authority on the subject):-

  • How you feel (Name the feeling. You can use positive feelings, e.g., "I'm very pleased", "I'm totally satisfied", or negative ones, e.g., "I'm disappointed", "I'm not happy", "I'm extremely concerned", "I'm alarmed".)
  • What about (What specific event or experience you are referring to.)
  • The reason why (What underlying need, belief or difficulty of yours has caused you to react in this way. In other words, what really matters to you.)

Then pause and wait. The pause adds power to your words. Watch and listen with close attention to the response. Allowing sufficient pauses in the conversation is one of the crucial skills you'll practise on this course.

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Learn how to be both firm and fair

How You Can Use the Method Taught on This Course in Real Life

You can use this approach to complain in a restaurant, without being overly aggressive enough, rude or making a scene. Many others are so uncomfortable in this situation that they can't bring themselves to speak up, but if you do it this way it's far less uncomfortable:-

Simply say in a quiet but clear voice, "Waiter, I'm disappointed. It's my steak. I ordered it rare because that's how I prefer it", followed by silence in which you keep a straight face and wait for a response.

You're making it very difficult for the waiter to do anything other than say, "I'm sorry, Sir/Madam. I'll order you another one right away.

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Stand up for your ideas and also respect theirs

Assertiveness training FAQs

How can I find the best assertiveness training near me for managers and professionals?

Question from a client - "I'm a manager looking to improve my communication skills. How can I find the best assertiveness training near me that covers essential behavioural training topics?"

Finding the best assertiveness training near you that specialises in behavioural training topics for managers and professionals can significantly enhance your communication and leadership skills. Our courses offer a comprehensive curriculum designed to bolster your assertiveness through practical exercises and provide you with practical tools to improve your mental health and workplace interactions. Additionally, the ideal assertiveness course will help you develop strategies for being more assertive, with a focus on applying practical exercises related to everyday managerial scenarios. We ensure the training emphasises mental health as a core component of effective leadership, demonstrating a holistic approach to professional development.

What benefits does assertiveness training offer to managers?

What topics are usually covered? As a professional, why should I consider assertiveness training, and what behavioural training topics does it cover?

Assertiveness training offers manifold benefits to managers and professionals, aiming to enhance communication skills, mental health, and overall workplace effectiveness. By participating in the best assertiveness training near you, you'll gain access to practical tools and exercises designed to foster a more assertive communication style, which is essential for effective leadership and conflict resolution. Behavioural training topics typically covered in an assertiveness course include developing strategies for assertive communication, understanding the impact of non-verbal cues, and managing emotions in professional interactions. Additionally, these courses often incorporate practical exercises focused on real-world scenarios, helping you to apply what you've learned in your day-to-day managerial duties. By improving your assertiveness, you also contribute positively to your mental health, reducing stress and building healthier professional relationships.

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Free exploratory coaching session

The first session is free so you're not committing yourself until you're sure this training is relevant for you. You will also learn something practical you can use right away that'll help you handle a difficult situation more successfully at work.

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