Objection Handling Training for Managers & Professionals

Enhance Your Communication Skills


Emotional Intelligence

Develop emotional intelligence, empathise, and handle challenging conversations in meetings effectively.

Master New Skills

Enhance communication skills, impress stakeholders, and confidently drive team success through acclaimed UK training.

Sustainable Growth

Experience lasting change with personalised coaching, practice, and feedback for real-world application.

Refine your communication skills by learning to harness your emotional intelligence with one of the UK's most acclaimed management training courses.

Why Choose This Training?

More Than Just A Course Of Lectures

What gets in the way of developing and holding on to new communication skills are old habits of thinking and speaking. Even if the advice is very good the reason why it rarely sticks are the mental habits people inevitably revert to, especially under pressure.

Unlearning those old habits and internalising a more effective and lasting approach to communication needs more than a short course of lectures on how to do it.

What Makes This Training Stand Out?

What makes this training stand out is the exceptional support through one-to-one coaching sessions and continuous feedback. Changing behaviour is not an easy task as old habits are hard to break.

With a 40-year track record we can help you cultivate practical skills, and build your confidence to so you can successfully navigate real-world challenges, ensuring lasting behavioural improvements.


Join thousands of participants getting results

"What I love about this course is that I didn't just learn about the topic, this course is about ME.  I'm confident I can reliably use my new skills, even when under pressure".

5 stars

A Project Manager At A Tech Company

"A lesson for life! The power of effective communication is incredible when one masters the skills "listening with empathy" and "speaking assertively"

5 stars

A Project Quality Engineer

Clients We Have Worked With

Well-known companies who have used this course again and again, over many years

  • Amgen 3
  • BBC
  • aunt bessies
  • Cargill 2
  • Heinz Logo 3
  • Civil service
  • NHS 2
  • Kelloggs Logo 2
  • IGT
  • JM 4 copy
  • Schweppes 3 logo
  • Castrol 3
  • Dewhirst 2
  • avon logo png
  • Nestle Logo
  • RSPB Logo 2022
  • Shell
  • UNHCR 3
  • unilever 2
  • BP 2
  • FBN 2

Course Summary

Training Objectives

This course is designed to help you develop your ability to confidently handling objections. Dealing with people's objections can be difficult and emotional, especially when they feel like personal attacks. You'll learn how to stay professional, remain calm and focus on demonstrating your empathy before attempting to resolve the customer's concerns. With proper training and practice, you'll be better equipped to anticipate, understand and respond to objections with compassion and understanding. This training will help you to become confident in your communication skills, with actively listening to the customer, and practicing the art of working out what it is they're not saying, but is holding them back.

Develop Your Emotional Intelligence

You will learn a set of powerful emotional intelligence communication techniques so that you can manage difficult conversations, handle challenging situations, build relationships and set firm boundaries.

Transferable Skills

The goal of this training is to equip you with the tools they need to build strong, lasting relationships in your professional life, although because these skills are so transferable many clients report vast improvements in their personal relationships as well.

Develop Skills

This is a skills development rather than just a theoretical programme, so the emphasis throughout will be on you taking turn after turn, practising your skills, while receiving feedback and coaching about your effect on others.

Repeated Practice and Feedback

In your coaching sessions you will be helped to practise dealing with the kinds of situation you find challenging, again and again, until you are confident you can do it successfully.

Video Analysis

We'll combine practical, hands-on experience with video replay and analysis and discussion of the principles involved to help you gain both skills and understanding. Special attention is paid to your individual training needs, so you can practise your skills in real-life situations that you have to handle at work.

Sustained Change

That's why as well as your place in a small group, this training includes a generous amount of private and confidential one-to-one coaching sessions online, spread over several months, ensuring an exceptional level of support. This will ensure the changes you make are sustained over a longer period of time and any obstacles are overcome. Choose between online training available worldwide, or in-person face-to-face courses in the UK.

Course Dates and Price

For a list of upcoming course dates (for online coaching and face-to-face training), the locations of the next 3-day public courses in the UK and pricing Click here.

Free Initial Session

This initial coaching session serves as an introduction to the "Skills with People" course, allowing you to understand the course's relevance and effectiveness for your specific needs before committing to it.

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Now by involving people he takes them with him

What Makes This Objection Handling Training So Effective?

Mastering the Art of Objection Handling

For more than 40 years this objection handling training course has proven to be one of the most highly acclaimed. Over the years we've had thousands of managers and professionals through our hands. Many have said it's one of the best training courses they ever attended. We have helped our clients develop their skills so they can communicate more effectively, and succeed in both their personal and professional lives.

Objection handling training is a good way to supplement traditional hard skills training. But how do you know if the training you are considering attending is actually any good? The most important way to determine if the training is effective is to look at its results.

  • When you are confident in handling objections you'll be able to create a culture of easy communication and good quality customer service. On this training course you'll notice a reduction in your stress levels as you become better equipped to handle challenging customer interactions and are more confident in your ability to meet customer needs. This can also result in increased sales and greater customer satisfaction.
  • Once you become confident in your ability to effectively handle objections, you will notice a quicker response to addressing people's concerns. This will inevitably lead to greater satisfaction, possibly even increased loyalty, as they'll enjoy feeling valued knowing that their concerns are being heard, taken seriously and addressed.
  • By having a better understanding of other people's needs, concerns and objections, you can become a more powerful negotiator and improve your ability to win people round, negotiate, influence and persuade them. This, in turn, can help you close sales and make more money, leading to greater success. The skills on you'll learn on this course will help you master the art of handling objections effectively, helping you to achieve greater success.
  • When you have the skills and techniques taught on this course under you belt you are more likely to feel confident and in control during customer interactions. This increased confidence can lead to better sales outcomes and improved customer satisfaction.
  • On this training course you'll learn you the importance of active listening, asking clarifying questions, and using empathetic language when communicating with your colleagues and customers. This can help you to better understand the customer's objections and respond in a manner that addresses their concerns.

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Learn to get taken more seriously

Why You Might Need An Objection Handing Training Course

On this training course can help you to feel confident and in control when handling objections. This will ensure you have better outcomes and increased customer satisfaction. Here are some examples of the difficulties some of our clients had, which led them to this course.

  • Handling objections can be a highly emotional experience, especially if the objections are perceived as personal attacks. In these situations, you may become defensive or upset, leading to ineffective communication and damage to the customer relationship. To avoid this, it's important to maintain a professional demeanor, stay calm, and focus on resolving the customer's concerns.
  • Without proper training and practice, you may struggle to understand the customer's perspective and respond in a way that addresses their concerns. This can result in a failure to effectively handle objections and can lead to frustrated customers who feel unhappy about their concerns are not being heard.
  • Without proper preparation, you may struggle to anticipate objections and have a plan in place to effectively respond to them. This can lead to a lack of confidence and poor sales outcomes, as you may not be equipped to effectively address customer concerns.
  • You may struggle with effective communication, including active listening, asking clarifying questions, and expressing empathy. This can lead to misunderstandings, misinterpretations and ineffective handling of objections, as the customer may not feel heard or understood.

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She now feels more confident in tackling people

Might This Be The Right Course For You?

Might your need to be better at handling objections be met on this London UK management training course called Skills with People?

Yes, if the following is true for you

  • I need to be more successful at winning people round when they raise objections.
  • I try to reason with them as calmly as I can, but this often gets me into arguments, and the arguments seem to go nowhere.
  • I'm aware this approach often fails but I know no other way of handling objections.

What you'll take away from this training in objection handling

This course will transform your approach to handling objections. You'll find this hugely valuable whenever you're trying to influence or persuade people. Instead of rushing to give answers you'll be tuning in first to the worry behind their objection. Instead of bombarding them with facts and logic before they're ready to take it in, you'll be encouraging them let off steam and get all their worries off their chest.

Although the approach we'll teach you requires more patience and listening skill, it's an investment in making people more receptive, and it will greatly increase your success at winning them round when they resist and raise objections.

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He's now far more aware of his impact on others

Is This Objections Handling Training Right For You?

What steps you can take right now to see if this training in handling objections is right for you?

  • Contact us for a chat and we'll be glad to discuss what challenges you may be experiencing in handling objections, and if and how we can help you become more successful at it.
  • Every participant begins this course with a free exploratory one-to-one coaching session by phone or Skype. You make no commitment to proceed beyond this until you are sure this course can help be more successful at handling objections.

You'll find under FAQs (in the main menu above) answers to many of your questions about the content and method of this course.

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How aware are you of your effect on others?

How To Be Successful At Objections Handling

How the skills you'll practise on this course will make you much more successful at handling objections

Are you really listening to the objection?

Handling objections is difficult. Objections when you first hear them often sound like firmly closed doors you'll never be able to open. The person's mind sounds closed. But often the objection conceals another door you could open. If you could find this other door you'd stand a chance of turning what sounds like a no into a yes.

So when you're handling objections, why not assume that behind the objection is an underlying concern and if you can uncover it you may be able to satisfy it. Instead of rushing to answer the objection you'd then listen more patiently and find the underlying concern. Then not only would you be more likely to win the confidence of the person raising the objection, but also you'd be likely to see how to satisfy their concern.


Imagine you're putting forward an idea to your boss. He says, "It's not in the budget. We can't afford it. Sorry, the answer's no."

Instead of accepting that the door is closed and giving up, or trying to shave the cost and put forward a compromise proposal, you keep the conversation going by listening very closely to uncover the real concern behind the objection:

  • "I get the impression it's not that you're against the idea itself. Your worry's about money - staying within budget."
  • "Afraid so!"
  • "You don't feel confident you could make a convincing case to the board for spending the extra money."
  • "I wouldn't want to ask for more money unless I could make a very good case."
  • "If I can help you put together a strong case, might that help?"
  • "Yes it might, but it'll have to be very strong."
  • "Thank you. I believe I can. I'll do my best."

By listening with empathy to the concern behind the objection you've found a door you may be able to open. You'll be able to master the art of listening with empathy on this course.

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Assertiveness, Listening Skills & Emotional Intelligence Training

Further Read about Handling Objections

Is there more information on this website relevant to handling objections?

Yes. You might also find our pages on listening skills training, and influencing and persuasion relevant and helpful.

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Free exploratory coaching session

The first session is free so you're not committing yourself until you're sure this training is relevant for you. You will also learn something practical you can use right away that'll help you handle a difficult situation more successfully at work.

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