Influencing and Persuasion Skills Training for Managers and Professionals

Unlock Your Power of Persuasion


Persuasive Communication

Learn emotional intelligence, rapport building, body language, and assertive language for effective persuasion.

Enhance Your Abilities

Improve your communication and negotiation, enhancing both your professional and personal relationships.

Ethical Persuasion Practice

Learn a range of practical and ethical persuasion techniques, with extensive practice through role-playing.

Refine your communication skills by learning to harness your emotional intelligence with one of the UK's most acclaimed management training courses.

Why Choose This Training?

More Than Just A Course Of Lectures

What gets in the way of developing and holding on to new communication skills are old habits of thinking and speaking. Even if the advice is very good the reason why it rarely sticks are the mental habits people inevitably revert to, especially under pressure.

Unlearning those old habits and internalising a more effective and lasting approach to communication needs more than a short course of lectures on how to do it.

What Makes This Training Stand Out?

What makes this training stand out is the exceptional support through one-to-one coaching sessions and continuous feedback. Changing behaviour is not an easy task as old habits are hard to break.

With a 40-year track record we can help you cultivate practical skills, and build your confidence to so you can successfully navigate real-world challenges, ensuring lasting behavioural improvements.


Join thousands of participants getting results

"What I love about this course is that I didn't just learn about the topic, this course is about ME.  I'm confident I can reliably use my new skills, even when under pressure".

5 stars

A Project Manager At A Tech Company

"A lesson for life! The power of effective communication is incredible when one masters the skills "listening with empathy" and "speaking assertively"

5 stars

A Project Quality Engineer

Clients We Have Worked With

Well-known companies who have used this course again and again, over many years

  • Amgen 3
  • BBC
  • aunt bessies
  • Cargill 2
  • Heinz Logo 3
  • Civil service
  • NHS 2
  • Kelloggs Logo 2
  • IGT
  • JM 4 copy
  • Schweppes 3 logo
  • Castrol 3
  • Dewhirst 2
  • avon logo png
  • Nestle Logo
  • RSPB Logo 2022
  • Shell
  • UNHCR 3
  • unilever 2
  • BP 2
  • FBN 2

Course Summary

Training Objectives

This course is designed to help you become a more effective communicator and negotiator, and to help you understand how to create a persuasive argument and influence people's decisions. This will help you not only with your clients, but also with your managers, colleagues and anyone else who's cooperation is necessary for you to be successful.

Emotional Intelligence

You will learn a set of powerful emotional intelligence communication techniques so that you can manage difficult conversations, handle challenging situations, build relationships and set firm boundaries.

Transferable Skills

The goal of this training is to equip you with the tools they need to build strong, lasting relationships in your professional life, although because these skills are so transferable many clients report vast improvements in their personal relationships as well.

Develop Skills

This is a skills development rather than just a theoretical programme, so the emphasis throughout will be on you taking turn after turn, practising your skills, while receiving feedback and coaching about your effect on others.

Repeated Practice and Feedback

In your coaching sessions you will be helped to practise dealing with the kinds of situation you find challenging, again and again, until you are confident you can do it successfully.

Video Analysis

We'll combine practical, hands-on experience with video replay and analysis and discussion of the principles involved to help you gain both skills and understanding. Special attention is paid to your individual training needs, so you can practise your skills in real-life situations that you have to handle at work.

Sustained Change

That's why as well as your place in a small group, this training includes a generous amount of private and confidential one-to-one coaching sessions online, spread over several months, ensuring an exceptional level of support. This will ensure the changes you make are sustained over a longer period of time and any obstacles are overcome. Choose between online training available worldwide, or in-person face-to-face courses in the UK.

Course Dates and Price

For a list of upcoming course dates (for online coaching and face-to-face training), the locations of the next 3-day public courses in the UK and pricing Click here.

Free Initial Session

This initial coaching session serves as an introduction to the "Skills with People" course, allowing you to understand the course's relevance and effectiveness for your specific needs before committing to it.

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Learn to get taken more seriously

Leading With More Influence

Are you looking to become more effective at influencing and persuading your peers, colleagues, subordinates, managers, clients or customers?

Learn two crucial emotional intelligence skills for getting the best out of others, so you can communicate and negotiate to get the results you need.

Build rapport, read body language, establish trust, and use persuasive language to influence decisions and achieve your goals.

Learn to use persuasive techniques, including the power of the pause, and assertiveness to become a more successful leader and manager.

With a combination of face-to-face training, and one-to-one online coaching develop your confidence to build a stronger persuasive reputation at work.

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Learn how to tune in to others and enable them to tune in to you

What Makes This Influencing And Persuasion Training So Effective?

For more than 40 years this persuasion skills training course has proven to be one of the most highly acclaimed. Over the years we've had thousands of managers and professionals through our hands. Many have said it's one of the best influencing skills training courses they ever attended. We have helped our clients develop their skills so they can communicate more effectively, and succeed in both their personal and professional lives.

Influencing and persuasion skills training has become an increasingly popular way to supplement traditional hard skills training work. But how do you know if influencing skills training course is actually any good? The most important way to determine if a training course is effective is to look at its results.


Benefit of this Influencing and Persuasion Training

Training Objective

This whole training course has been designed to help you develop the skills you need to influence and persuade others, in order to reach your goals and become more effective in your interactions with people.

Skills to Learn

You'll learn to hone your emotional intelligence, giving you the confidence to listen attentively, and to speak assertively without going too far. As you master these skills, you'll gain a better grasp of the dynamics of relationships, enabling you to be more demanding and assertive, handle objections and criticism without conflict, negotiate more effectively, and say 'no' without fear of damaging your reputation.

Persuasion Techniques

You'll learn what it takes to influence and persuade someone who is reluctant or resistant, including the role of hierarchy and power, the dynamics of persuasion, and the psychology of decision-making. You'll also develop an understanding of the different types of persuasive techniques, such as the use of logic, emotion, and storytelling, and when to use them.

Emotionally Intelligent Strategies

As well as this theoretical knowledge, you'll learn practical emotionally intelligent strategies and techniques that you can use to influence and persuade effectively. You'll be better at building relationships and trust, how to listen effectively, how to notice body language, and how to craft effective messages, how to read the other person so you can work out what they're thinking but not necessarily saying.

Ethical Use of Influence and Persuasion

You'll receive guidance on how to use influence and persuasion ethically. Other people are likely to resist your charms if they think they're being coerced or manipulated. You'll learn how you can be transparent and open about your intentions. Other people will find your honesty disarming and charming.

Practice Opportunities

This course provides you plenty of opportunities to explore, practice and apply the skills learned. You'll have lots of role-playing, simulations and one-to-one coaching that allow you to practice your skills in a safe environment. You won't finish with the coaching until you're satisfied you've got what you need.


It is well-known that persuasion skills can be a key component in achieving success both professionally and socially. This particular training course enables you to gain the necessary persuasive abilities through understanding these vital skills, exploring through exercises so you can research and learn for yourself how to apply it effectively. The core goal of successful persuasion techniques is not just to provide facts, but to achieve results while also reaching an agreement from others using strong communication skills.

The role of Emotional Intelligence in persuasion gives you the ability to understand and use communication on both emotional and logical levels when interacting with others. This can allow for more successful efforts as a listener's emotions are taken into account during conversations. From active listening techniques like body language recognition, dealing with negative behaviour scenarios or building meaningful relationships - emotional intelligence plays a crucial part in developing effective arguments and negotiation skills.

Persuasion Skills have become an essential tool for many organisations today - as they allow top executives or team members to achieve common goals while utilising interpersonal relationships & maintain trust amongst employees or other stakeholders involved in particular actions. Written communication such as emails play an incredibly important role too - placing emphasis on responding appropriately so that parties feel valued during negotiations or workplace discussions where effective persuasion is required.

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Now he listens before jumping to conclusions

What You'll Take Away From This Influence And Persuasion Training Course

Might this London UK management training course significantly boost your ability to win friends and influence people?

YES it might, if the following is true for you ...

  • A huge proportion of my job is about successful persuasion skills. I have to be able to win friends and influence all kinds of people because I can't achieve my goals without their cooperation, agreement and commitment.
  • The part I find most difficult is when they're unwilling to see reason, when they resist, when they raise objections.
  • I find it very hard not to argue when this happens, even though I know from experience that the more I argue the more people seem to resist.
  • So what I need is a set of influencing skills that will increase my success at persuasion but without being argumentative.

What this course offers

You'll have a powerful set of influencing skills enabling you to persuade without being argumentative. Practising these skills will develop your emotional intelligence, and this will give you understanding and confidence to use your influencing skills when you most need them - when you're meeting resistance.

When people are resisting your persuasion, your success in persuading and changing their mind depends at least as much on how you listen to them as it does on what you tell them. This course will turn you into a very persuasive listener. It'll help you master the art of listening with empathy.

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He's now far more aware of his impact on others

Successful Persuasion

Persuasion is an essential skill to have in business, from developing meaningful relationships to getting team members on board with ideas. Research shows that it's not just the ability to influence others through persuasive arguments and negotiation skills; it's also the way we build trust and make people feel valued by actively listening and responding appropriately. Emotional intelligence plays a crucial part here - being able to identify listener's emotions as well as your own can help you craft effective persuasion strategies.

Active listening is also important for successful persuasion efforts; understanding where someone is coming from helps you bridge differences and find common ground, even if it means changing your point of view. It also demonstrates that you respect their beliefs and want to understand them better, which builds rapport and paves the way for more positive interactions. When paired with strong written communication abilities, these active listening skills can give top executives the tools they need to persuade employees fully commit to projects or ideas while taking best interests into consideration too.

The Role Of Emotional Intelligence In Persuasion

Effective persuasion relies on an individual's ability to understand and respond appropriately to the emotions of others. By harnessing emotional intelligence, a person can build and maintain meaningful relationships and establish trust needed for successful efforts in persuasion. Emotional intelligence also aids in developing strong communication skills that are crucial when crafting persuasive arguments using facts, logic and reasoning skills.

Emotional intelligence entails being able to recognise one's own feelings as well as those of other people involved in the persuasion process, such as team members or top executives. It also involves actively listening and paying attention to listener's emotions, making sure they feel valued to increase receptiveness towards ideas being presented. This skill is important for leaders looking into convincing their employees or colleagues about particular actions for the best interests of the organisation or project at hand.

Building trust and understanding through active listening is essential before attempting any kind of persuasive argument if you want it accepted by your audience - particularly when trying influencing someone's beliefs too! Generally speaking, successfully conveying information will require careful consideration of others' points-of-view while seeking common ground upon which both parties can agree upon before fully committing each party's resources into achieving common goals. Research continues to show that ability to influence others through engaging ways increases with emotional intelligence; therefore this tool can prove invaluable when it comes time come up with effective arguments used during workplace negotiations or while sharing ideas with key stakeholders.

How To Develop Strong Persuasion Skills

Persuasion skills are important for success in the business world. Having the ability to influence and convince others is essential to achieve success when it comes to achieving common goals or inspiring team members. To build strong persuasive skills, it's important to understand active listening and emotional intelligence, as well as how to use communication effectively and respond appropriately in different situations.

Negotiation skills are also key when it comes to persuasion, so a good understanding how best interests can be combined with those of another person can help develop successful efforts. It's also beneficial to think about why people will agree with an argument or idea logically and emotionally; this helps build a convincing argument that takes into account listener's emotions as well as their point of view. Research shows that written communication is just as effective for persuasion as other forms, so mastering both verbal and written communication is crucial for achieving success through persuasion tactics. However, it does depend on whether the reader is able to pay enough attention to what you've written. Verbal communication may work better as you'll have more opportunity to notice and flexibily react to other people's moods and responses.

Maintaining meaningful relationships by actively listening and sharing feelings can be actively transformative in terms of a person being able to influence and persuade someone else successfully. Building trust between two parties is paramount before attempting any sort of persuasive arguments; this allows people involved feel valued while bolstering self esteem which leads them towards positive interactions rather than negative behaviour towards one particular action proposed during workplace negotiations or amongst top executives discussing ideas within the office environment.

  • Once you have fully committed yourself intellectually, emotionally, strategically and assertively into your persuasive stance then you will be more able to achieve what was asked of you initially while potentially building even stronger relationships - which should always remain at highest priority when looking into honing persistent skill sets such as these aforementioned ones related closely with improving persuasion skills and influencing people towards a certain goal or concept(s).
  • You'd like to be able to win friends and influence people honestly and without manipulation.
  • You'd like to be able to handle disagreements in an atmosphere of mutual respect and understading, instead of seeing them degenerate into conflict.
  • You need to find a way to persist in getting what you want from people without nagging.
  • You need to know how to negotiate win-win agreements.
  • You need to be able to deal more successfully with difficult or irrational people.
  • You need to be able to oppose people strongly sometimes, but without arguing and without being disrespectful.
  • You need to be more effective and quicker at resolving disputes,
  • You need to be able to disagree without conflict.

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Assertiveness, Listening Skills & Emotional Intelligence Training

About The Terms We're Using On This Training Programme

To us the terms influence,

persuade, win friends and influence people are alternative ways of talking about the same process. We make no distinction between influencing skills and persuasion skills. To us they all refer to the set of crucial communication and persuasion skills important for all managers and professional people need if they're to succeed in achieving their goals in the workplace. It was Dale Carnegie who famously coined the phrase, how to win friends and influence people, in the 1930s. Dale Carnegie training is still going strong.

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How aware are you of your effect on others?

What's The Difference Between Our Approach And Dale Carnegie's?

The book, How to Win Friends and Influence People, is full of examples of persuasion, clear and helpful advice. His book is an enjoyable read.

The suggestions in How To Win Friends and Influence People arise from the kind of practical wisdom that resonates strongly with what most of us know from experience to be true about how to get on harmoniously and successfully with others.

For example, in the section entitled, How to win people to your way of thinking, he has a chapter on, You can't win an argument. In it he gives various pieces of useful advice which he boils down to one idea:-

  • You can't win an argument ... because ... A man convinced against his will is of the same opinion still ... The only way to get the best of an argument is to avoid it. (Dale Carnegie in How to Win Friends and Influence People).

What's our approach?

Carnegie's advice on this particular issue and on many others he deals with in How to win friends and influence people makes good sense. The problem is, though, this kind of advice is hardest to follow just when it's most needed. The difficulty is habit. Most of our managerial and professional clients have a deeply ingrained habit - an almost irrisistable tendency to argue when someone they're trying to win round to their way of thinking resists persuasion.

That's why avoiding arguments is easier said than done. You may agree the advice is sound, but as soon as you find yourself under pressure back on the front line you're likely to forget the advice and revert to habit. To break the habit you need first to be able to spot it - catch yourself in the act - become aware of it. And you then need to learn by repeated practice and coaching to replace it with a different response, one which leads away from argument and towards mutual respect and understanding.

Here's another piece of advice from the same chapter of How to win friends and influence people :-

  • Buddha said: 'Hatred is never ended by hatred but by love,' and a misunderstanding is never ended by an argument but by tact, diplomacy, conciliation and a sympathetic desire to see the other person's viewpoint.

How could anyone disagree with this idea? But, again, easier said than done. What you'll get from us is help to actually break the habit of arguing. It's a hard habit to break. We'll train you to respond to resistance by listening with empathy instead of trying to persuade with reasoned argument. It'll need a lot of practice and coaching. But unless you do break the habit it's inevitable you'll revert. Our aim on this course is to help you permanently change your approach so that you can keep hold of the change when you're back at work under pressure.

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Learn how to be soft on the person yet tough on the issue

What You'll Learn From Us On How To Win Friends And Influence People

The hardest part of how to win friends and influence people is responding to their emotional resistance - their unwillingness to go along with you. Sales people don't call negative behaviour resistance - they call it raising objections.

But whatever you call it, when people feel bad about something it closes their minds, switches off their receiver, makes them unreceptive to reason. Their resistance is driven by emotion. It's not their fault - it's how their brains are wired - a biological fact of life. You can switch their receive back on - but only by the way you listen to them, not by trying to reason them round to your point of view.

The trouble is, most managers and professionals rely on their powers of reasoning to overcome resistance. They know no other way. But when the underlying source of the resistance is emotional, trying to reason with people only gets you into argument, and the more you argue the more they resist.

If reasoned argument won't help you win friends and influence people, why not, and what influencing skills do you need?

The trouble with reasoned argument is it ignores people's emotions. Emotions that are ignored don't go away - they remain beneath the surface keeping the mind closed. On this course we'll help you develop another way of responding when you experience resistance, a set of influencing skills based on emotional intelligence. These powerful persuasion skills will replace your tendency to resort to reasoned argument with a much more successful way to win friends and influence people.

One of the key skills in this set is listening with empathy. When you actively listen to someone with empathy you encourage them to express their doubts and fears - in other words, their objections. Far from making people more resistant to persuasion, this is the fastest way to open their minds. As they express their feelings they rapidly calm down and become more open-minded, more receptive to persuasion.

But the trouble is the impulse to argue is usually very strong, and the idea of allowing - even encouraging - people to express negative feelings may go deeply against the grain. That's why we give you lots of practice and coaching. We'll help you break the habit of trying to persuade by reasoned argument by practising the skill of listening with empathy. Empathy is a very powerful way of enabling people to discharge their resistance harmlessly and open their minds to persuasion.

A good rule of thumb

  • As soon as you become aware of even the slightest resistance, focus your attention on helping them express the emotion behind it as strongly as they can and so that they can let off steam. Alertly following this principle will go a long way to help you win friends and influence people.

But HOW can you do this? What actual words can you use?

Here's a simple but effective method you can practise for listening with empathy in those moments when you sense you're meeting resistance. Below these quidelines is an example of a salesman using this approach to handling an objection:-

EXAMPLE - here's a salesman using this influencing skill in response to a customer's objection

Objections don't have to be seen as negative things, regrettable obstacles in the path of making a sale, to be made little of, or got round, or even if possible avoided altogether. By using the influencing skill of listening with empathy they can be treated as valuable and necessary steps along the road to a sale, to be encouraged and brought out into the open:-

CUSTOMER (raises a serious objection): You let us down badly with late deliveries last month.

SALESMAN (instead of arguing or trying to make excuses, takes it on the chin, and listens with empathy): I fully accept what you say, and I greatly regret this has happened. I imagine it's made you lose confidence in us and want to look for another supplier.

CUSTOMER (letting off steam): That's true.

SALESMAN (more empathy): So to win back your business I imagine I'll have to make you confident it won't happen again. You'll need to be convinced we've taken the problem seriously, have found the cause, and have a reliable solution.

CUSTOMER (although he's still doubtful, his mind is beginning to open): That would certainly help.

SALESMAN (speaks frankly, but takes nothing for granted): I'd like a chance to convince you.

CUSTOMER: Okay, go ahead. We'd rather stick with who we know, provided we can trust them. But you'll have to be very convincing.

SALESMAN (continues being frank and open): Thank you. I'll do my best.

The salesman now swiches from listening to telling. But even as he does so he still pays very close attention to the customer to see how he's reacting. At the slightest sign of a frown or a raised eyebrow, or even a blank expression, he swiches back to listening and reflects:-

  • e.g., “I can see I haven't fully convinced you”, “Something's still worrying you”, “You're still concerned about …”, “You're not happy with what I'm telling you”.

He does his best to address each concern to the customer's satisfaction. He ends up with, “Are you convinced enough to place another order with us?” If so, job done. If not, he goes round the cycle again, asking:-

  • “What further obstacle needs to be overcome before you are sufficiently convinced to place an order with us?”

Once more he does his best to satisfy the customer's concern, and then tries again to close the sale.

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People used to be scared of him - no longer

A Crucial Influencing Skill (As Well As Listening With Empathy)

The other skill you need is speaking assertively. On this course you'll be able to master both of these crucial influencing skills.

  • Below is an outline of a conversation showing how by trying to persuade with reasoned argument but without using these two crucial influencing skills, you're likely to fail. Person A needs something from Person B. B is resisting. You can see what happens when A tries to persuade with reasoned argument. The two minds are drifting apart, losing connection - and A fails in his attempt to influence B:-

A: I want you to ...

B: I can't because ...

A: Yes, but ...

B: I know, but ...

A: Yes, but ...

B: (digs his heels in and remains un-persuaded)

A: (not getting anywhere, gives up)

Notice the “yes buts”. Listen in to almost any meeting or discussion where controversial issues are being discussed, and you'll hear people saying “yes but” to one-another (or similar words). It's an argument. As they argue their frustration rises and they end up in a 'dialogue of the deaf'. This approach rarely helps you win friends and influence people.

  • Below, in contrast, A responds to B's resistance with a blend of empathy and assertiveness (the two skills that really do help you win friends and influence people). These are the two powerful influencing skills this course will help you master:-

A: (Listens with empathy instead of saying 'yes but') I get the impression your concern is ...

B: (Spontaneously lets off steam) Exactly!

A: (Speaks assertively) What's worrying me is ...

B: (Becoming more receptive) Mmm. I see what you mean.

This is much more persuasive. And it avoids argument. Argument raises the temperature, wastes time and jeopardises the relationship. Of course there may still be work to do before B fully agrees, but A has greatly increased his likelihood of success. He has responded to B's resistance not by arguing but by communicating by showing understanding and allowing him to let off steam and calm down. This has created a rational atmosphere of mutual respect and understanding. If you want to win friends and influence people this is the atmosphere you must create.

Our central point, in a nutshell

If you find yourself arguing, stop. You're much more likely to win friends and influence people if you learn to use empathy and assertiveness instead of argument whenever you meet resistance.

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Stand up for your ideas and also respect theirs

Examples Of Successful Conversations At Work

Example of the argumentative approach to persuasion

Here's Nicola, a member of the customer support team. She's trying to influence Hugo, manager of the software development department, in order to get the technical assistance her customer urgently needs. Instead of using the two crucial influencing skills she tries to reason with him. She's unaware that her argumentative approach is making it easy for him to refuse to cooperate:-

NICOLA: Hi, Hugo. I've got a customer with a software problem. We need to get it fixed as soon as possible.

HUGO: I'm afraid he'll just have to wait.

NICOLA: But he says he can't wait.

HUGO: I dare say. But I've no programmers free right now.

NICOLA: Can't you release someone? Its urgent.

HUGO: Sorry. Every customer says his need is urgent.

NICOLA: Yes, but how am I supposed to keep the customer happy if I can't get him the service he needs when he needs it?

HUGO: I don't know. My people can't be everywhere at once. They're fully stretched.

NICOLA: Maybe, but what am I going to tell the customer? He's not going to like it!

HUGO: You're not the only one with pressures!

Both Nicola and Hugo are doing the best they can, and with the best of intentions. But an unresolved stalemate like this doesn't bode well for the business. Let's see what difference it makes when Nicola uses a combination of empathy and assertiveness:-

Example of what you can achieve with a blend of empathy and assertiveness

This time Nicola uses the two crucial influencing skills, listening with empathy and speaking assertively , and this makes it very difficult for Hugo to remain uncooperative:-

NICOLA (assertive with empathy): Hi, Hugo. I need to talk to you. I'm afraid I'm bringing you another headache.

HUGO (likes her frankness): So what's new? Come in, Nicola. What can I do for you?

NICOLA (assertive): My worry is that one of our major customers has a problem with the software. And things are going to get very difficult if we delay fixing it.

HUGO (feels he, too, can be frank): Hmm. The trouble is, half my programmers are already tied up with customers, and the other half are committed to new software development.

NICOLA (empathy): I can see it's a very difficult balance you have to strike.

HUGO (her empathy wins his trust, and he lets off steam): Too damned right!

NICOLA (more empathy): And now I'm adding to the pressure on you.

HUGO (now, having let off steam in response to her empathy, he starts to soften and see things from her point of view): True, but I can see you're only trying to do your job.

NICOLA (assertive): What alarms me is that this customer carries a lot of weight in the business community. It could damage our reputation and that would be hard for us to recover from.

HUGO (she has almost brought him round, but he still puts up token resistance): They all say it's urgent. You don't think he's just trying it on?

NICOLA (firm and assertive): It's losing him revenue as we speak. I'm very concerned it'll hurt us in the long run if we delay.

HUGO: Okay, you've got yourself a programmer.

NICOLA: I appreciate it, Hugo. I'll keep you in the picture about the customer's feedback when the job's done.

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Now by involving people he takes them with him

Understanding The Importance Of Influencing And Persuasion Skills

Influencing and persuasion skills are crucial for personal and professional success, as they allow individuals to positively influence others, communicate confidently, and achieve results.

Defining Influencing And Persuasion Skills

  • Influencing and persuasion skills are essential components of effective communication, particularly in the business world. At their core, influencing refers to the ability to sway someone's opinion or decision-making process without exerting authority or control over them. Persuasion, on the other hand, is a more focused skill that involves presenting compelling arguments and evidence to bring others around to your point of view.
  • For instance, a team leader may utilise their influencing abilities by fostering trust with colleagues and demonstrating empathy towards differing perspectives. By doing so, they create an environment where team members feel comfortable expressing their ideas openly. In contrast, persuasion could come into play when pitching new project strategies or convincing stakeholders about the benefits of adopting certain technologies for increased productivity and efficiency within an organisation. Together, these two skills form a powerful combination that can help individuals drive positive change across various aspects of personal and professional life.

Exploring The Relevance Of These Skills In Personal And Professional Life

  • Influencing and persuasion skills are undeniably crucial in both personal and professional life, given that communication is a key element in building strong relationships. In the business world, these competencies can significantly contribute to career development by enabling professionals to communicate confidently with colleagues, subordinates, and superiors. Influencing skills allow individuals to achieve buy-in for ideas, motivate teams towards common goals, and facilitate collaborations - all of which ultimately lead to increased productivity.
  • In personal relationships, having a good understanding of influencing styles can be highly beneficial as well. By mastering individual communication style and adapting it according to different people's personality types, individuals stand a higher chance in successfully resolving conflicts or positively influencing their partner’s decisions. For example, consider an essential conversation between spouses about financial planning; honing their persuasion skills enables them both in presenting convincing arguments while empathetically listening to each other's concerns thereby reaching mutually agreed-upon solutions. Thus investing time and resources into an effective influencing and persuasion skills training course provides not only improved professional success but also nurtures healthier interpersonal connections resulting in overall enhanced quality of life.

Identifying Different People And Personality Types

  1. Recognising the significance of tailoring your approach: Different people and personality types require unique influencing and persuasion methods to be effectively swayed.
  2. Relying on Robert Cialdini's thought leadership: Consider his views on identifying various people and personality types, and their relation to influence and persuasion skills.
  3. Assessing individual communication styles: Evaluate how individuals express themselves to better understand their needs, preferences, and potential resistance in communication.
  4. Adapting to influencing styles: Adjust your approach according to different personality types by employing suitable techniques such as logic, emotion, or authority-based arguments.
  5. Building personal relationships: Foster trust and rapport with diverse personalities by understanding their motivations, desires, and challenges.
  6. Analysing workplace examples: Observe team members' interactions in a business setting to determine the most effective influencing strategies for each person.
  7. Offering tailored training courses: Provide staff members with targeted courses that cater specifically to enhancing their influencing and persuasion skills within a business context.

Techniques For Improving Influencing And Persuasion Skills

Improve your influencing and persuasion skills by developing effective communication skills, building trust and rapport, practicing active listening and empathy, framing convincing arguments and overcoming objections.

Developing Effective Communication Skills

  • Developing effective communication skills is an essential and fundamental aspect of improving your influencing and persuasion abilities. This can involve practising active listening, developing empathy for the listener, and framing arguments so that they appeal to their needs rather than your own. An example of this might be using positive language or reframing statements in a way that emphasizes benefits over drawbacks.
  • It's important to remember that effective communication goes beyond just speaking; it also involves being able to convey information through body language, tone of voice, and written communication. By focusing on developing these vital skillsets alongside verbal communication, you'll find yourself more capable of positively influencing people across different settings.
  • To achieve success with enhancing your communication skills as part of improving your influence and persuasion abilities requires commitment to practice consistently until confident in the results achieved.

Building Trust And Rapport

  • Establishing strong relationships built on trust and rapport are key techniques for improving influencing and persuasion skills. This can be achieved through effective communication, active listening, empathy, and understanding others' needs. For example, taking the time to get to know colleagues or clients on a personal level can help build stronger relationships that ultimately lead to better collaboration and teamwork.
  • In addition, reading body language is an essential tool in building trust and rapport. Understanding non-verbal cues such as facial expressions, tone of voice or posture can give insight into how someone feels about a particular issue or decision. By using these skills in conjunction with persuasive language techniques like framing convincing arguments or overcoming objections can not only help influence decisions but also achieve goals more effectively.
  • To summarise, building trust and rapport is essential when it comes to improving influencing and persuasion skills training. Employing effective communication strategies while actively listening helps build positive relationships based on mutual respect leading to better performance as a leader while reading body language provides valuable insights into people's thoughts which could decide their buying behaviours during business interactions.

Practicing Active Listening And Empathy

  • When it comes to improving influencing and persuasion skills, practicing active listening and empathy is key. Active listening involves giving your full attention to the speaker, making eye contact, asking clarifying questions, and reflecting back what they have said. This helps to build trust and understanding between individuals before attempting any kind of persuasive argument.
  • Empathy goes beyond active listening by focusing on understanding the emotions and perspectives of others. Empathic listening involves suspending judgement, showing genuine interest in other people's views or feelings, and using non-verbal cues like nodding or smiling to show that you are engaged with what they are saying. By empathizing with someone's position or concerns, we can create a sense of rapport that will help us to better influence them.
  • For example, if a colleague is resistant to a new idea or change in the workplace, active listening would involve fully hearing their objections while remaining open-minded about their perspective. Empathetic listening might involve acknowledging that change can be difficult for some people and expressing an understanding of their concerns before presenting a compelling case for why this change is necessary. Through these techniques, anyone can learn how to communicate confidently with colleagues or clients alike in the business environment by effectively practicing active listening and empathy as part of enhancing one’s influencing skills training experience."

Framing Convincing Arguments

  • Framing a convincing argument is an essential aspect of influencing and persuading people. A successful persuasive communicator must first identify the audience's needs, analyze their behaviour patterns and preferences, and then create a message that resonates with them. To frame a compelling argument successfully, it is also necessary to present relevant facts that support your position logically. For instance, in business settings where data-driven decisions are critical for success, presenting quantifiable data can drive home your point effectively.
  • One of the most effective techniques in framing arguments is telling stories or using anecdotes to illustrate your points. Stories provide context for complex ideas and help connect emotionally with the listeners on a deeper level. Additionally, incorporating storytelling into communication can make you more relatable and approachable; this makes it easier to gain buy-in from stakeholders who might otherwise be hesitant to agree with you. Rather than using jargon-filled language or long-winded explanations, utilize short yet impactful stories that engage the listener while driving home your message effectively

Overcoming Objections

Overcoming objections is an essential skill for success in business. Below are some techniques that can be used to overcome objections:

  1. Listen carefully - By listening carefully to the objections, you can provide a better response that addresses the customer's concerns.
  2. Acknowledge the objection - Acknowledging the objection shows that you understand and empathize with the customer's concerns.
  3. Clarify the objection - It's important to clarify what the customer means by their objection to ensure you address it correctly.
  4. Provide an alternative solution - Offering alternative solutions helps to show flexibility and can help address any concerns raised by the customer.
  5. Highlight benefits - Highlighting benefits of your product or service can help shift focus away from any potential negative aspects that may have been raised in objections.
  6. Use social proof - Using social proof, such as testimonials or case studies, helps build credibility and can help address any objections raised by customers.
  7. Address concerns with evidence-based facts- Providing facts and data-driven information can help alleviate any doubts or concerns regarding your product or service.

By mastering these techniques, businesses can overcome objections and achieve greater success in sales and customers services-related tasks.

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Benefits Of Influencing And Persuasion Skills Training

Improving your influencing and persuasion skills through training can lead to benefits such as improved negotiation, teamwork, leadership abilities, productivity, efficiency and personal relationships.

Improved Negotiation And Conflict Resolution

  • Improved negotiation and conflict resolution are some of the key benefits that individuals stand to gain from Influencing and Persuasion Skills Training. Through this training, participants learn how to effectively communicate their ideas and negotiate in a clear, concise manner, which can lead to positive outcomes for all parties involved. Negotiation skills are essential when it comes to finding solutions that work for everyone in a business setting.
  • Moreover, successful negotiations require an understanding of different personality types and communication styles. By becoming more aware of these factors, participants can tailor their approach accordingly and achieve better results. For instance, they may need to use specific influencing techniques or persuasion skills to convince colleagues or clients about important topics pertaining to the business at hand. With effective negotiation skills under their belt, individuals can overcome objections much more easily, build strong relationships with others in the workplace and create win-win scenarios that benefit everyone involved.

Better Teamwork And Collaboration

  • Improving influencing and persuasion skills can have a positive impact on teamwork and collaboration in the workplace. By learning to communicate more effectively, build trust, and work together towards common goals, teams can achieve better results. For example, persuading team members to share their ideas and opinions openly can result in better problem-solving outcomes that benefit everyone involved.
  • Training courses can offer practical techniques for developing these skills, such as role-playing exercises that simulate real-world scenarios. In addition to building individual confidence levels, this type of training enhances group dynamics by promoting mutual respect and understanding between colleagues. This kind of collaborative culture is essential for success in today's fast-paced business environment where effective communication is vital.
  • Ultimately, investing in influencing and persuasion skills training has numerous benefits beyond just improving teamwork – it can also result in increased productivity levels across an entire organization. With well-trained staff members who are confident communicators able to motivate others towards a common goal through persuasive tactics positively influences company-wide behaviours leading to overall success.

Enhanced Leadership Abilities

  • Improved leadership abilities are among the key benefits of influencing and persuasion skills training. Leaders must be effective communicators who can inspire and motivate their teams to achieve goals. With enhanced influencing and persuasion skills, leaders learn how to appeal to attitudes, values, ideals, beliefs, and common purposes through enthusiasm or inspiration. Leadership is not just about issuing directives; it’s also about guiding others towards a shared vision.
  • Leaders with strong influencing and persuasion skills can create positive relationships with colleagues and staff members that lead to better collaboration, teamwork, trust-building, negotiation tactics utilization for organizational wins. The ability to positively influence people lies within communication style adaptability when dealing with different personality types in a given scenario.
  • Effective leadership requires the ability to communicate confidently in all situations while motivating others towards achieving results successfully. Through practical courses using useful strategies like building rapport and trust e.g., actively listening during team meetings or collaborating efficiently at work gives participants the knowledge necessary for persuading stakeholders according to their need resulting in successful outcomes time after time while upholding company core values.

Increased Productivity And Efficiency

  • Improving your influencing and persuasion skills can have a significant impact on your productivity and efficiency in the workplace. By learning how to communicate effectively, build trust with others, and frame convincing arguments, you will be better equipped to achieve your goals and gain buy-in from others. For example, if you are managing a team project that requires input from multiple stakeholders, being able to influence their thinking can help move the project forward more quickly and efficiently.
  • In addition, by understanding different personality types and adapting your communication style accordingly, you can reduce misunderstandings or conflicts that may slow down progress. Having strong influencing skills also means that you can motivate team members more effectively by communicating confidently and creating positive relationships. Ultimately, developing these skills has numerous benefits for both individuals and organisations alike - from improved collaboration to driving business growth.

Creating More Successful Personal Relationships

  • Developing effective influencing and persuasion skills can greatly enhance an individual's personal relationships. By communicating confidently, understanding different personality types, and adapting to other people's communication styles, individuals can positively influence those around them. For example, if someone is having difficulty getting their partner to agree on a vacation destination, they could use their persuasive skills by framing the argument in a way that appeals to them. By listening actively to their partner's preferences and expressing empathy towards any objections they may have, the individual could successfully persuade their partner into agreeing on a destination that suits both of them.
  • Moreover, improving one's communication skills through influencing and persuasion training courses can also help strengthen relationships with friends and family members. It teaches individuals how to create better connections based on trust and rapport-building techniques. For instance, by displaying active listening behaviours like eye contact and asking relevant questions during conversations with loved ones shows genuine interest in what they have to say which goes a long way in building stronger bonds within these relationships.
  • Ultimately, learning how to effectively influence others will lead not only lead to more successful personal relationships but also contribute significantly towards achieving success at work or in business dealings as well as any other life situation where the ability persuades others comes handy.

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Applying Influencing And Persuasion Skills In Different Settings

The ability to apply influencing and persuasion skills in various settings, including the workplace, personal relationships, and community involvement, is crucial for achieving success and creating positive outcomes.

Workplace Scenarios And Examples

In the workplace, effective influencing and persuasion skills are essential for achieving success. Here are some scenarios and examples where such skills can be applied:

  1. Negotiations with clients or suppliers - Being able to influence and persuade clients or suppliers can help in securing better deals or contracts.
  2. Leading teams - Influencing and persuasion skills are important for motivating team members, gaining their buy-in, and achieving results.
  3. Conflict resolution - Good influencing skills can help resolve conflicts amicably without damaging relationships or morale.
  4. Change management - Persuading others to embrace change is often essential for successful implementation of new strategies or initiatives.
  5. Presentations and meetings - Having good influencing skills can make presentations and meetings more productive by gaining the attention and support of attendees.
  6. Sales pitches - Being able to influence potential customers is crucial for closing deals in sales pitches.
  7. Performance appraisals - Effective use of influencing techniques can be helpful in conducting performance appraisals that motivate staff members to improve their performance.
  8. Team-building events- Influencing people positively can help build strong teams, promote teamwork, collaboration, and enhancing productivity.

Personal Relationships And Interactions

In addition to using influencing and persuasion skills in the workplace, individuals can also apply these skills in their personal relationships and interactions. Here are some ways individuals can use their training to positively influence those around them:

  1. Communicate confidently: Improving communication skills is key to effective influencing and persuasion, and this applies to personal relationships as well. Using clear language and being confident when expressing opinions or ideas can help individuals achieve better results.
  2. Build trust and rapport: Trust is critical in any relationship, whether personal or professional. It's important to build a strong foundation of trust through active listening, empathy, and demonstrating an understanding of the other person's point of view.
  3. Overcome objections: In personal relationships, objections may arise that need to be addressed. Using persuasive techniques such as framing arguments in a positive light or using social proof can help overcome these objections.
  4. Adapt communication style: Just as different people have different personalities in the workplace, they also have different communication styles in their personal lives. Being aware of these differences and adapting one's own style accordingly can lead to more successful interactions.
  5. Create successful outcomes: Applying influencing and persuasion skills in personal relationships can lead to more successful outcomes overall, including stronger friendships or happier family dynamics.

By applying the techniques learned in influencing and persuasion skills training, individuals can improve their personal relationships and interactions with friends and family, leading to greater satisfaction in all aspects of life.

Community Involvement And Engagement

Community involvement and engagement is a critical aspect of applying influencing and persuasion skills in different settings. It allows individuals to connect with their communities, build relationships, and positively influence those around them. Here are some ways to apply influencing and persuasion skills in community involvement and engagement:

  1. Volunteer for local events and projects: By volunteering your time, you can demonstrate your commitment to your community while also developing relationships with other volunteers.
  2. Build alliances with local organizations: Collaborating with other organizations that share your values can help you achieve your goals more effectively.
  3. Host or attend community events: Hosting or attending community events provides an opportunity to engage with members of the public and showcase your organization's values.
  4. Conduct workshops on important issues: Workshops are an excellent way to educate others about important issues while also showcasing your expertise.
  5. Show support for local causes: By demonstrating your support for local causes, you can gain the respect of your community members while also raising awareness for important issues.
  6. Develop a social media strategy: Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram provide a convenient way to engage with the public and promote your organization's values.
  7. Seek feedback from the community: Asking for feedback from the community shows that you value their input and are committed to continuous improvement.

By applying influencing and persuasion skills in community involvement and engagement, individuals can build meaningful relationships, promote important causes, and make a positive impact within their communities.

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Choosing The Right Influencing And Persuasion Course

Consider the course content, practical application and implementation, time commitment required and benefits of successful completion when choosing the right influencing and persuasion course.

Course Content And Strategies

The right Influencing and Persuasion Skills Training course can help business professionals achieve better results in both personal and professional life. The following are some of the course content and strategies that can help:

  1. Understanding Communication Styles: The course should provide an in-depth understanding of various communication styles, including verbal and nonverbal communication. Participants learn how to identify their own style and adapt when communicating with different people.
  2. Building Trust and Rapport: The training offers techniques on building strong relationships with colleagues, clients, or customers through trust and rapport-building methods.
  3. Practicing Active Listening and Empathy: The course emphasizes the importance of active listening skills, empathizing with others, and demonstrating genuine interest in their concerns.
  4. Framing Convincing Arguments: Participants learn how to structure and deliver persuasive arguments effectively while taking into account the needs of the target audience.
  5. Overcoming Objections: The training provides insights into handling objections to one's ideas, proposals or solutions by offering practical strategies for overcoming them.
  6. Workplace Scenarios And Examples: A good course should include real-life workplace scenarios that allows participants to apply learned strategies, techniques, and approaches.

By choosing a suitable Influencing and Persuasion Skills Training Course that offers relevant content like the ones mentioned above can develop participants' knowledge base regarding effective influencing and persuading tactics that will result in better outcomes at work or in other areas of their lives.

Practical Application And Implementation

  • To ensure successful application and implementation of influencing and persuasion skills training, it is essential to choose the right course. Look for courses that offer practical strategies that you can implement in your personal and professional life. For example, the "Advanced Influencing and Persuading" course offers techniques such as building trust, overcoming objections, framing arguments, and active listening.
  • After completing a suitable course, adapt your newfound knowledge to fit your individual communication style. Understand the different personality types around you so that you can positively influence them. Apply these skills in various settings such as the workplace or personal relationships to achieve results that benefit everyone involved. With practice, confidence will grow allowing you to communicate more effectively with colleagues or even motivate staff members more efficiently than before.

Time Commitment Required

  • Training courses can be a significant investment in time and energy, especially for busy professionals. When it comes to influencing and persuasion skills training, the time commitment required can vary depending on the course. For example, some short one-day courses may provide an introduction to the basics of communication styles and techniques, whereas more in-depth 2-day or longer courses may delve into specific tools and strategies that take longer to master.
  • It's important to consider what level of time commitment is realistic for you or your staff members. You'll want to evaluate your goals for taking the course and weigh that against other demands on your workload. Keep in mind that while some courses require less physical attendance through online lessons, they will still demand a similar level of engagement as their classroom counterparts.
  • Ultimately, putting in the time upfront can lead to greater rewards down the road by improving both personal relationships and professional success. Understanding how much time you can realistically commit before enrolling ensures that you are setting yourself up for success from day one while also allowing you ample opportunity leave space for other commitments alongside enriching knowledge about achieving results through influence and persuasion strategies.

Benefits Of Successful Completion

  • One major benefit of successfully completing influencing and persuasion skills training is improved negotiation and conflict resolution abilities. Knowing how to communicate effectively and influence others can help individuals navigate challenging situations with ease, leading to better outcomes for all parties involved. Additionally, these skills can lead to stronger teamwork and collaboration within a business setting. By understanding different people's communication styles and using various influencing techniques, team members can work together more effectively towards shared goals.
  • Another significant benefit of mastering influencing and persuasion skills is enhanced leadership abilities. Leaders need strong communication skills to motivate their teams, gain buy-in on important initiatives, and create positive relationships with colleagues. With a good understanding of different personality types' behaviour patterns, leaders can adapt their communication style to suit the needs of their team members better. Improved influencing skills also result in increased productivity and efficiency as tasks are completed more quickly when everyone is on the same page through effective communications practices.

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Influencing and Persuasion Skills Training FAQs:

1. What is influencing and persuasion skills training?

Influencing and persuasion skills training is an educational program designed to enhance one’s abilities to persuade and influence others effectively, through effective communication techniques, active listening, body language interpretation, rapport building and other interpersonal skills.

2. Who can benefit from this type of training?

Influencing and persuasion skills training can benefit anyone who has a need for persuasive communications in their personal or professional life, including salespeople, managers, team leaders, marketers, politicians as well as individuals looking to improve their negotiation or conflict resolution capabilities.

3. What are some key topics covered in this type of training?

Some key topics covered in influencing and persuasion skills training include understanding human behaviour & psychology; recognizing different personality types; developing rapport with audiences; mastering active listening & questioning techniques; presenting information persuasively through storytelling & visual aids amongst many others.

4. How long will the course take to complete?

The length of the course varies depending on the level of depth desired for the topic being addressed however typical courses last longer than a one day course and can span between 2-3 days but more advanced programs may require longer durations spanning weeks/months even years for students seeking further development into specific fields such as politics or legal negotiations etcetera.

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