Assertive Leadership

Inspiring Teams and Driving Results


Leadership Benefits

Develop assertive leadership skills for success, clear communication, confident decision-making, and goal achievement.

Skills Development

Learn skills through active listening, clear expectations, emotional intelligence, and continuous practice.

Balance Leadership

Achieve effectiveness by striking the right balance, adapting to situations, and fostering fairness and respect.

Refine your communication skills by learning to harness your emotional intelligence with one of the UK's most acclaimed management training courses.

Why Choose This Training?

More Than Just A Course Of Lectures

What gets in the way of developing and holding on to new communication skills are old habits of thinking and speaking. Even if the advice is very good the reason why it rarely sticks are the mental habits people inevitably revert to, especially under pressure.

Unlearning those old habits and internalising a more effective and lasting approach to communication needs more than a short course of lectures on how to do it.

What Makes This Training Stand Out?

What makes this training stand out is the exceptional support through one-to-one coaching sessions and continuous feedback. Changing behaviour is not an easy task as old habits are hard to break.

With a 40-year track record we can help you cultivate practical skills, and build your confidence to so you can successfully navigate real-world challenges, ensuring lasting behavioural improvements.


Join thousands of participants getting results

"What I love about this course is that I didn't just learn about the topic, this course is about ME.  I'm confident I can reliably use my new skills, even when under pressure".

5 stars

A Project Manager At A Tech Company

"A lesson for life! The power of effective communication is incredible when one masters the skills "listening with empathy" and "speaking assertively"

5 stars

A Project Quality Engineer

Clients We Have Worked With

Well-known companies who have used this course again and again, over many years

  • Amgen 3
  • BBC
  • aunt bessies
  • Cargill 2
  • Heinz Logo 3
  • Civil service
  • NHS 2
  • Kelloggs Logo 2
  • IGT
  • JM 4 copy
  • Schweppes 3 logo
  • Castrol 3
  • Dewhirst 2
  • avon logo png
  • Nestle Logo
  • RSPB Logo 2022
  • Shell
  • UNHCR 3
  • unilever 2
  • BP 2
  • FBN 2

Course Summary

Training Objectives

This course is designed to help you develop your assertive leadership skills. This involves direct and confident communication that empowers teams to achieve their goals efficiently. You'll develop confidence, decisiveness, strategic thinking, and delegation skills. You'll learn how to create a safe environment for open communication, providing opportunities for growth and development, and finding the right balance between aggressiveness and passivity are key elements of cultivating assertive leadership skills. By embracing assertive leadership, teams can achieve challenging goals and drive success.

Develop Your Emotional Intelligence

You will learn a set of powerful emotional intelligence communication techniques so that you can manage difficult conversations, handle challenging situations, build relationships and set firm boundaries.

Transferable Skills

The goal of this training is to equip you with the tools they need to build strong, lasting relationships in your professional life, although because these skills are so transferable many clients report vast improvements in their personal relationships as well.

Develop Skills

This is a skills development rather than just a theoretical programme, so the emphasis throughout will be on you taking turn after turn, practising your skills, while receiving feedback and coaching about your effect on others.

Repeated Practice and Feedback

In your coaching sessions you will be helped to practise dealing with the kinds of situation you find challenging, again and again, until you are confident you can do it successfully.

Video Analysis

We'll combine practical, hands-on experience with video replay and analysis and discussion of the principles involved to help you gain both skills and understanding. Special attention is paid to your individual training needs, so you can practise your skills in real-life situations that you have to handle at work.

Sustained Change

That's why as well as your place in a small group, this training includes a generous amount of private and confidential one-to-one coaching sessions online, spread over several months, ensuring an exceptional level of support. This will ensure the changes you make are sustained over a longer period of time and any obstacles are overcome. Choose between online training available worldwide, or in-person face-to-face courses in the UK.

Course Dates and Price

For a list of upcoming course dates (for online coaching and face-to-face training), the locations of the next 3-day public courses in the UK and pricing Click here.

Free Initial Session

This initial coaching session serves as an introduction to the "Skills with People" course, allowing you to understand the course's relevance and effectiveness for your specific needs before committing to it.

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Now by involving people he takes them with him

Learning Objectives

  • Assertive leadership is a management style characterised by direct, confident, and clear communication, empowering teams to achieve their goals efficiently.
  • Assertive leaders possess several key characteristics, such as confidence, decisiveness, strategic thinking, and delegation skills.
  • Benefits of assertive leadership include open communication, informed decision-making, and an environment where team members feel empowered and motivated.
  • Cultivating assertive leadership skills requires practicing active listening, setting clear expectations and goals, and developing emotional intelligence.
  • Encouraging assertiveness in your team involves creating a safe environment for open communication and providing opportunities for growth and development.
  • Assertive leaders must find the right balance between aggressiveness and passivity, adapting to different situations and personalities while ensuring fairness and respect.
  • Embracing assertive leadership as a key component of success leads to increased productivity, effective decision-making, and a workforce capable of achieving challenging goals.
  • Continuously developing and practicing assertive leadership skills is crucial for effective team management and driving organizational success.

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Learn to get taken more seriously

Defining Assertive Leadership

Assertive leadership is a management style characterised by direct, confident and clear communication that empowers teams to achieve goals in an efficient manner.

Assertive leadership can be the driving force behind successful teams and thriving businesses. As a leader, it is important to have a clear understanding of what assertive leadership entails and how it differs from other leadership styles.

By combining effective communication, confidence building techniques, and empowering team members through delegation and feedback, leaders can create an environment that fosters growth and productivity. In this blog post on Assertive Leadership: Inspiring Teams and Driving Results, we will explore the characteristics of assertive leaders, techniques for cultivating assertiveness in your team, finding the right balance in your leadership style, as well as practical tips for implementing these skills to drive results. Join us on this journey towards becoming an effective assertive leader who inspires their team to achieve great things!

Characteristics Of An Assertive Leader

Assertive leadership is a management style that requires leaders to be authoritative and confident in their decision-making. An assertive leader knows how to communicate clearly, set goals effectively, and delegate tasks appropriately. This type of leader is not afraid to take charge, make tough decisions, or hold others accountable for their actions.

Additionally, an assertive leader possesses emotional intelligence skills that enable them to read the emotions and motivations of team members accurately. They are skilled at navigating workplace dynamics and resolving conflicts efficiently while maintaining respect for all parties involved. Overall, an assertive leader offers a balanced approach between being flexible enough to adjust course when needed but firm enough to stand by important decisions made in the interest of achieving team goals.

Benefits Of Assertive Leadership

Assertive leadership can be highly beneficial to businesses and their teams. One primary advantage is that it encourages open communication, which leads to a better understanding of team members' strengths, weaknesses, and ideas. Additionally, assertive leaders tend to make more informed decisions based on the input of those around them.

Another benefit is that assertive leaders create an environment where team members feel empowered and motivated. By setting clear goals and expectations, they give their team a sense of purpose and direction. This often leads to improved productivity as team members are aware of what needs to be done and how to achieve it under the guidance of their leader.

Techniques For Cultivating Assertive Leadership

Cultivating assertive leadership skills takes time and a willingness to learn. One technique is to practice active listening, which involves giving full attention to the speaker and responding thoughtfully. Another technique is to be clear about expectations and goals, setting boundaries when necessary but also being open-minded and adaptable. Developing emotional intelligence can also help with assertiveness by recognising how emotions impact communication and decision-making.

Effective communication is key in developing assertive leadership, as it enables leaders not only to communicate their own needs clearly but also to understand those of their team members. Leaders should encourage feedback from their team members, both positive and negative, as this can help foster an environment of trust where everyone feels comfortable expressing themselves freely. Additionally, leaders should practice self-reflection regularly to identify areas for growth and improvement in their approach towards achieving goals with the team.

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Learn how to tune in to others and enable them to tune in to you

Encouraging Assertiveness In Your Team

Creating an open and safe environment for communication is essential to encourage assertiveness in your team, allowing them to express their ideas without fear of being judged or criticized.

The Importance Of Assertiveness In Teamwork

Assertiveness in teamwork is critical for success, especially when it comes to problem-solving and decision-making. When team members are assertive, they can express their ideas and opinions effectively without being passive or aggressive. This allows for open communication, which facilitates collaboration and helps identify the best solutions.

Creating a safe environment for open communication is essential in encouraging assertiveness in teamwork. Team members need to feel comfortable sharing their thoughts without fear of judgment or retaliation. As a leader, providing opportunities for growth and development also encourages assertiveness by giving team members the chance to hone their skills and gain confidence. Overall, assertiveness is crucial in promoting effective teamwork that ultimately leads to better results.

Creating A Safe Environment For Open Communication

Creating a safe environment for open communication is crucial for successful teamwork. As an assertive leader, it's your responsibility to cultivate a culture of trust and respect where team members feel comfortable expressing their thoughts and ideas without fear of judgment or retribution. This means setting clear expectations for behaviour, encouraging active listening, and showing empathy towards differing perspectives.

To achieve this, start by promoting transparency in communication through regular check-ins with each member of the team. Encourage honest feedback on performance or concerns about workloads while keeping lines of communication open at all times. Secondly, hold space for constructive debates that allow team members to explore different sides of an issue together openly. By creating a safe space where every team member feels empowered to share unique insights and creative solutions; you will instill confidence within the group whilst building a stronger sense of collaboration between them that can catalyse impressive results.

Providing Opportunities For Growth And Development

One of the key responsibilities of an assertive leader is to provide opportunities for growth and development within their team. This not only helps individuals improve their skills and abilities but also contributes to overall team success. Opportunities may include training programs, mentorship, job rotations or stretch assignments that challenge employees to take on higher-level tasks.

It's important for leaders to tailor these opportunities based on each employee's strengths, weaknesses and career aspirations. By providing the right support and guidance, leaders can help their team members unlock their full potential and achieve greater levels of success. This approach also helps build a culture of continuous learning within the organization which ultimately drives better results over time.

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People used to be scared of him - no longer

Finding The Right Balance

To ensure an effective leadership approach, it is crucial for assertive leaders to strike the right balance between aggressiveness and passivity, adapt to different situations and personalities while upholding fairness and respect in their leadership style.

Avoiding Aggressiveness And Passiveness

Assertive leadership lies in finding the right balance between being aggressive or passive. Aggressiveness may lead to a lack of respect and trust from your team, while passivity can result in ineffective decision-making and a loss of authority. To avoid these pitfalls, assertive leaders must learn how to adapt their communication style and tone to suit different situations and personalities.

When faced with conflict or disagreements amongst team members, it's important for assertive leaders to be firm but fair. They should listen attentively, provide constructive feedback, and focus on resolving issues rather than taking sides or blamestorming. A calmly stated response can go a long way in maintaining an open dialogue without resorting to aggressiveness or passivity.

In conclusion, effective leadership is all about striking the right balance between being assertive without crossing into aggressiveness or coming off as too passive. While this may sound daunting at first, it's essential for inspiring teams and driving results in any business setting. By continuously honing your interpersonal skills through practice, reflection and action-based learning you will become more confident in your ability to lead others towards success!

Adapting To Different Situations And Personalities

Assertive leadership requires the ability to adapt to various situations and personalities. Every individual is different, and understanding their strengths, weaknesses, and unique characteristics can be helpful in managing them effectively. As a leader, you need to be able to recognize when it's necessary to adjust your leadership style based on the situation or scenario at hand.

Adapting also means having the ability to communicate with people from diverse backgrounds and cultures. Leaders should practice active listening skills while being mindful of their tone and body language. This approach helps build trust and credibility amongst team members while allowing you as a leader to create an inclusive work environment that values diversity of thought, ideas, expertise so that everyone feels heard and respected regardless of personal differences.

Ensuring Fairness And Respect In Leadership

As an assertive leader, it's important to strike a balance between being confident and respectful at the same time. To ensure fairness in leadership, always communicate clearly with your team members and involve them in decision-making processes where possible. Encourage open communication and give everyone equal opportunities to be heard.

Respect is also key when it comes to effective leadership. Treat all team members equally regardless of their position or status within the organization. Show appreciation for their contributions, acknowledge their achievements and take steps to address any concerns they may have. By creating a work environment that fosters mutual respect, you'll create a culture of trust that will drive better results in the long term.

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Learn how to be both firm and fair

Assertive Leadership For Driving Results

Embrace assertive leadership as a crucial element of success, by implementing it into the workplace, continuously developing and practicing essential skills such as effective communication, negotiation, and conflict resolution.

Embracing Assertive Leadership As A Key Component Of Success

Assertive leadership is not just another leadership style, it's an indispensable trait for driving success in business. Embracing assertiveness helps leaders to confidently guide their teams and make decisive decisions that drive results. It allows leaders to be clear and concise in their communication which eliminates the possibility of misunderstandings or confusion amongst team members.

Leaders who embrace assertiveness are also able to set a clear direction for their teams, create actionable strategies and hold people accountable for achieving targets. They're poised under pressure and have the ability to remain calm during crises, finding quick solutions instead of panicking. Ultimately, embracing assertive leadership as a key component of success leads to a productive workforce capable of achieving even the most challenging goals with ease.

Implementing Assertive Leadership In The Workplace

Assertive leadership can be the driving force behind a successful business. It allows leaders to confidently make decisions and effectively manage their teams, resulting in increased productivity and success. One way to implement assertive leadership in the workplace is by setting clear goals and expectations for your team.

Effective communication is also vital when it comes to asserting your leadership style. Leaders should communicate clearly with their team members and provide constructive feedback regularly. This helps build trust between team members, create a positive work environment, and ultimately drive results. By prioritising assertive leadership techniques, businesses can inspire their teams to reach new heights of success while maintaining a productive work culture that fosters growth and development.

Continuously Developing And Practicing Assertive Leadership Skills

Assertive leadership skills are not innate, they require continuous development and practice. It is important for leaders to regularly evaluate their approach to leadership and assess areas that need improvement. Taking part in training courses or attending workshops on assertiveness can help sharpen these skills.

Practicing assertiveness requires leaders to consistently communicate their expectations, give constructive feedback, and hold team members accountable for their actions. Developing the ability to establish open lines of communication with team members fosters a culture of trust amongst teams, which ultimately results in improved performance and productivity.

In conclusion, identifying areas where you need to improve your assertive leadership skills and actively working on developing them is crucial for effective team management. It ensures an environment where decisions are made quickly without fear of repercussions and employees feel empowered to take ownership of their work while continuously contributing towards organizational success.

The Importance Of Assertive Leadership In Inspiring Teams And Driving Results.

Assertive leadership styles have become increasingly popular as they inspire teams and drive results with their unwavering determination to achieve goals. As we have seen from our discussion, assertive leaders exhibit a range of characteristics such as confidence, decisiveness, strategic thinking, and delegation skills that empower teams.

Encouraging assertiveness in team members requires creating a safe environment where open communication is encouraged, providing opportunities for growth and development while avoiding aggressiveness or passivity. By doing so successfully, leaders can help nurture an engaged team that shares common goals and works together to achieve them.

Finally, by embracing assertive leadership as a critical component of success in the workplace through implementing it effectively into the organizational culture has proven repeatedly successful. Leaders who continuously develop and practice their assertive leadership skills lead organizations that are innovative problem-solvers adept at navigating complex situations while driving powerful results.

As businesses search for ways to stay competitive amidst constant change today still maintaining consistency tomorrow – there is one thing clear: Effective leaders must be achieved if businesses hope to succeed over time; it will require outstanding managerial work from qualified individuals who possess excellent interpersonal skills coupled with forward-thinking visionaries driven by passion towards achieving greatness!

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Assertiveness, Listening Skills & Emotional Intelligence Training

Assertive Leadership FAQs

1. What is assertive leadership?

Assertive leadership involves a leader who is confident in their abilities, communicates effectively and takes charge of situations when necessary. They are able to inspire and motivate their team while also maintaining a strong sense of direction.

2. How can I become an assertive leader?

To become an assertive leader, one must work on developing self-confidence, effective communication skills, and the ability to make decisions quickly and confidently. It's important to also build trust with your team through open communication and transparency.

3. Can assertive leadership be used in any industry or field?

Yes, assertive leadership can be applied in various industries including business, healthcare, education, finance etc., where there is a need for strong direction-setting and decision-making skills.

4. How does assertive leadership drive results?

Assertive leaders are able to set clear expectations for their team members while also providing support when needed. By communicating openly with employees about goals and priorities - they create buy-in towards achieving common objectives which increases motivation levels amongst staff ultimately leading increased productivity & better financial outcomes from improved task execution as well as more efficient office processes due primarily from streamlined communication protocols established upfront which minimizes ambiguities later down the line.

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Free exploratory coaching session

The first session is free so you're not committing yourself until you're sure this training is relevant for you. You will also learn something practical you can use right away that'll help you handle a difficult situation more successfully at work.

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